What is Geotargeting?

Geotargeting (also known as proximity targeting) is an advertising technology that displays content based on an automated or assumed knowledge of an end user’s location in the real world. For example, a car repair shop might use geotargeting to serve an ad to all users within 10 miles of their location. If a user has opted into location services for an app on their phone, geotargeting could be used to send a user an ad based on the user’s exact location. For example, targeting a user when they pass by your restaurant. With the advent of Geotargeting, advertisers are able to create more relevant ads resulting in increased engagement.

Learn more about geotargeting and how we employ this tactic at GroundTruth. Discover the power of geotargeting at your fingertips.