2019 Holiday Strategy Playbook

The holidays can be overwhelming, but location targeting can help take the stress out of reaching the right customers during this key sales timeframe. By leveraging GroundTruth’s location solutions, you can identify the right audiences at the right time to influence their shopping behavior. Check out GroundTruth’s Holiday Season Strategy Guide for a deep dive into foot traffic trends, insights, and recommended tactics for media planning from Thanksgiving, Black Friday and Cyber Monday to reach last minute shoppers closer to the holidays.

Learn about:

• Average # of Visits to Big Box/Grocery/Warehouse Stores Leading Up to Thanksgiving
• Foot Traffic Trends to a variety of retailers the week of Thanksgiving through Black Friday
• Audience Profiles for Last Minute Gifters

We’re excited to share that the report is available for download via the link below.