What People Say and What They Actually Do: A Look at Consumer Surveys vs. Foot Traffic Data
Marketers currently rely on consumers to accurately report on their behaviors,…
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Expert analysis on trends impacting the marketing landscape.
Read MoreWhat People Say and What They Actually Do: A Look at Consumer Surveys vs. Foot Traffic Data
What Can Retailers Learn from Pokémon Go?
*This article was first posted on Campaign () For millennials, Pokémon…
3 Reasons You Should Care Where Else Your Customers Are Shopping
Knowing who your customers are is one of the cardinal…
July 4th Road Tripping: See Which States Hit the Road Most this Independence Day
With Summer in full effect and gas prices the lowest…
Thinking Outside the Business: How Blueprints is Shaking up Location Marketing this Summer
Summer is here, temperatures are rising, and consumers are spending…
Infographic: See What Stores Led in Foot Traffic During May’s Biggest Consumer Holidays
Holidays are time for gathering and celebrating with your family…
The Breakfast Wars are ON… and Foot Traffic Shows Subway Coming in Hot
It’s a well-known saying that breakfast is the most important…
How Location Intelligence Can Help Marketers Target Spring Breakers and Their Budgets
For marketers, spring break is a dream come true. Students…
The Evolution of Retail: 3 Ways Retailers Are Keeping Up with Consumer Demands
The Guardian’s Changing Media Summit returned to London. GroundTruth’s Theo Theodorou,…
How Can You Turn Online Engagement and Data into Offline Sales?
Consumer attachment to their mobile devices gives retailers more opportunities…
5 Key Digital Trends from Our State of the Market Report
With the mobile industry evolving at rapid speed, stay current…