Resources
Explore our case studies, guides, and blogs to help inspire your next campaign.
You can't miss
A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
151.4 Million Visits Driven and Other 2025 Highlights from GroundTruth
From new tools and features to real-world success stories to countless real business results driven by GroundTruth customers, there was no shortage of milestones in 2025.
Get Creative with GroundTruth’s AI Video Creator
Generate a custom video ad that you can use across Mobile, Desktop, CTV, and OTT with GroundTruth AI Video Creator.
Mapping Your Digital Out-of-Home Campaign with GroundTruth
Digital Out-of-Home in GroundTruth Ads Manager allows you to select specific placements and see where your ads will appear in an interactive interface.
How We Choose Channels that Drive Real Business Results
All of the channels available in our platform are proven to drive measurable outcomes. Here are three rules we use to pick winning channels.
Make Your Marketing Measurable with Full-Funnel Attribution
GroundTruth offers full-funnel attribution, from top-of-funnel awareness channels all the way down to point-of-purchase messaging for in-store shoppers.