Heading to Cannes? Here’s What You Can Expect

This year’s Cannes Lions Festival is sure to be buzzing with lots of energy—thanks in part to the sunny weather […]

Why We Expanded to Canada to Support Our Employees

A few weeks ago, a Bloomberg article caught my eye. The story profiled Vikram Rangnekar, a former Senior Software Engineer […]

What People Say Vs. What They Actually Do

Can you remember what stores you visited last Tuesday? Or what restaurants you frequented in the last month? Marketers currently […]

Celebrities Are Used to Having Fans, but What Happens When a Celebrity Becomes Your Brand’s Fan?

Nothing says summer like riding with the convertible top down and blasting some tunes on the radio. Restaurants can get […]

Why We Redefined Our Values To Represent the Next Phase of GroundTruth

Values define standards, behaviors, and beliefs.  Over time values evolve as people learn, grow, and develop.  This is no different […]

Q1 2018 CPG Foot Traffic Snapshot

How Targeted Mobile Intelligence Creates High Impact Campaigns

What retailers can learn from Toys ‘R’ Us

The news that Toys ‘R’ Us has begun shutting down its stores was widely met with wistful dismay. What was […]

Drive Your Shopper In Store This Back to School Season

5 Tricks of the Savvy Mobile Marketer

Today, even small- and medium-sized business can harness the power of location data by using platforms that let them deliver […]

Q1 2018 Restaurant Foot Traffic Snapshot

Shifting Your Social Dollars? Now’s the Time to Test Location Targeting with These 3 Simple Tactics

As the advertising industry continues to shift and adjust to current trends and events, marketers need to be on the […]