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Blog
4-13-2021
CTV & OTT Advertising: 2021 Guide for Marketers
What Is Connected TV (CTV) And Over The Top (OTT) Advertising? How Should Marketers Be Thinking About Each Platform? Read Our Guide Today!
READBlog
3-11-2021
Cracking Consumer Trends this Easter
Much has changed over the last year, but some things always stay the same — including the return of the spring holidays we know and love. With St. Patrick’s Day, Passover, and Easter on the way, many marketers are wondering how the pandemic will affect […]
READGuide
3-1-2021
CPG Shopper Marketing Playbook
Reaching the right shopper requires a balance of impactful messaging, intentional timing, and intriguing creative.
READBlog
2-16-2021
Geofencing – The Ultimate Guide For 2021
See how geofencing can boost foot traffic, increase acquisition and retention, and help you better understand how customers behave in the physical world.
READBlog
1-27-2021
2021 State of the Market: Key Industry & Consumer Trends
2020 Consumer Trends That Will Continue to Impact Brands in the New Year.
READGuide
12-7-2020
Navigate New Year Resolutions with Innovative Marketing Solutions
The Ultimate New Year Strategy Guide for 2021
READBlog
11-18-2020
SuitUp for the Competition: GroundTruth Teams Up with an Education Non-Profit to Help Students Build Business Skills
GroundTruth recently teamed up with SuitUp to host a week-long virtual competition for middle school students. SuitUp is a 501c3 […]
READGuide
10-30-2020
2020 Holiday Strategy Guide Restaurant
2020 has disrupted “business as usual” for all. For brands, adjustments had to be made to strategy, messaging, and the dining experience to help shape a temporary new normal.
READGuide
2020 Holiday Strategy Guide Travel
2020 has disrupted “business as usual” for all. As one of the most hard-hit industries, travel and tourism has been completely interrupted due to borders closures, stay-at-home orders, and concerns over safety precautions in enclosed spaces like planes, trains, and hotels.
READGuide
2020 Holiday Strategy Guide Retail
2020 has disrupted “business as usual” for all. From brands to retailers to consumers, we have all had to adapt, whether that be our strategy, our messaging, or our own shopping behaviors.
READGuide
10-28-2020
2020 Holiday Strategy Guide – Big Box & Grocery
2020 has disrupted “business as usual” for all. From brands to retailers to consumers, we have all had to adapt, whether that be our strategy, our messaging, or our own shopping behaviors
READBlog
10-27-2020
Mobile Marketing Strategies & Tools
Are you using mobile marketing to drive foot traffic yet? You should be. The global pandemic has changed the way people shop for the foreseeable future. To get customers’ attention, and drive foot traffic, you’ll need to market where your customers are.
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