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Blog

7-29-2022

CTV & OTT Advertising: 2022 Guide for Marketers

What is Connected TV (CTV) Advertising & Over-The-Top (OTT) Advertising? How should marketers be thinking about each platform? Read our 2022 Guide today!

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Webinar

7-27-2022

CTV Close Up: How Innovations in Connected TV and OTT are Changing the Game

In this webinar, GroundTruth assessed the current state of the CTV market and looked ahead to trends and conditions that will impact marketing decisions for the remainder of 2022, and what that could mean for 2023 planning.

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Blog

5 Mobile Marketing Strategies & Tools for 2022

Read our top 5 mobile marketing strategies & tools to help drive foot traffic to your brand. If you’re not using mobile marketing, learn why you should be!

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Blog

Programmatic Q&A Spotlight: Key Trends Impacting Programmatic Planning and Execution

Meet GroundTruth’s VP of Programmatic, George Tarnopolsky.

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Blog

7-19-2022

GroundTruth QSR Insights Spotlight

This summer, GroundTruth’s QSR Insights Spotlight sheds light onto QSR consumer behavior from May to June.

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Strategy Guide

7-18-2022

Ace Your Back-To-School Marketing Strategy

Getting ready to head back to the classroom can be weeks to months in the making.

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Case Study

Hooters

How a Hooters March Madness Multichannel Ad Campaign Combined Connected TV & Mobile Channels to Score More Visits.

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Blog

7-2-2022

Consumer Travel Trends 2022: 3 Key Insights from FADMO

Read our 3 big takeaways about 2022 Consumer Travel Trends from FADMO: the Destinations Florida Marketing Summit and learn about how to be competitive in the Travel/Tourism market.

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Webinar

6-22-2022

Marketing Agencies:  What It Takes to Win in the Second Half of the Year

Watch this webinar now to hear from expert leaders from various agencies as they share how they are approaching this mid-year checkpoint and what it means for their plans moving forward.

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Report

6-15-2022

The Lean: Auto Insights Brief

In this issue of the Auto Lean Vol. 2, we explore how consumer trends and the current economy is impacting car-related purchases. Learn what day of the week generates the most growth in visitation and which brands are driving the most people to their locations.

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Blog

6-13-2022

Top 10 Reasons Agencies Are Using Location Marketing Partners

Read the top ten reasons why partnering with a location marketing company like GroundTruth can improve your agency’s ROI.

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Webinar

5-25-2022

Best Practices:  Blockbuster Marketing Strategies for Entertainment and Retail 

In this webinar, we highlighted key strategies to not only identify your key audiences for both entertainment and retail verticals, but also provide recommended tactics to reach them in the right moments to drive conversions.

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