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Case Study

12-7-2022

Restaurant Franchising and Innovation Summit

How GroundTruth leveraged our own platform to increase brand awareness at the Restaurant Franchising and Innovation Summit.

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Strategy Guide

12-5-2022

Auto Marketer’s Manual

Insights and actionable dealership marketing strategies to reach your key audiences, drive them to your location, and measure direct marketing impact on your bottom line.

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Blog

11-29-2022

How to Run a Successful Programmatic Advertising Campaign

Learn our tricks of the trade for planning, creating, and running a successful programmatic advertising campaign. Start setting up a programmatic ad campaign today.

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Strategy Guide

11-15-2022

The Ultimate QSR Playbook to Drive More Visits to your Restaurants

This guide highlights key strategies and tactics built to drive measurable results for your brand with a focus on promoting limited-time offer, daypart strategies, customer acquisition, and more.

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Blog

11-11-2022

Location-Based Marketing 101

We’ve updated our ultimate guide to Location-Based Marketing & Advertising, containing everything you’ve always wanted to know. Read more today!

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Infographic

11-10-2022

GroundTruth Insights Spotlight: In a Struggling Economy QSRs can Benefit from Understanding Real-World Behavior

QSRs can benefit from understanding the real-world behavior of their customers such as what brands they remain loyal to, which brands they are switching to, what audiences they fall into, and where else they tend to bring their business.

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Strategy Guide

11-3-2022

Love is in the Air — Insights and Strategies for the 2023 Valentine’s Season

Download our guide for specific trends, Valentine’s Day-related audience foot traffic and insights, and recommended tactics.

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Blog

4 Insights to Make Marketers Merry This Holiday Season

Even though concerns such as rising costs and supply chain issues will likely shift consumer behavior this holiday season, the sales forecast is still heading in a positive direction.

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Infographic

11-1-2022

Holiday Insights Spotlight

GroundTruth’s location insights can help predict valuable consumer trends, inform strategic opportunities, and provide insights into the 2022 holiday season.

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Blog

10-28-2022

Programmatic Advertising 101: The Complete Guide

Programmatic advertising can be complicated. We’ve compiled a full guide to explain all you need to know about running a programmatic ad campaign.

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Webinar

10-27-2022

Audience Quality: How to Get the Best Performance in a DSP of Your Choice

Watch this webinar to learn about GroundTruth’s deterministic audiences and key things to consider as you plan your programmatic campaigns.

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Blog

10-25-2022

Winterize Your 2022 and 2023 Ad Strategy Now!

All marketers need to have a weather-responsive advertising strategy in place as we move from fall to winter, and it can start with a simple “temperature check”.

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