GroundBreakers of Brick-and-Mortar: The Drive-In Strikes Back

In this blog series, we are highlighting brands with brick-and-mortar locations that are implementing new and innovative ways to increase foot traffic to their stores. Especially with new COVID-19 restrictions, it’s even more important for brands to provide new ways of interacting with customers all while in a safe environment.

2020 Holiday Season Shopping During COVID-19

Physical retail stores are more important now than ever before. See how in-store visits will power online shopping during the 2020 holiday season.

Top 3 Things to Consider for your Political Cause Media Campaign this Election Year

Every election year presents its own unique set of challenges for agencies eager to connect with voters.

Reopen your Business, Reconnect with your Customers: Strategies to Maximize Your Marketing Efforts

As businesses reopen, reconnect with customers using location data, GroundTruth Audience Segments, and strategic targeting.

Sure-Fire Creative Best Practices for Better Mobile Campaigns

Our reliance on mobile media has been increasing for a long time now, but this year, expect mobile devices to be more crucial to consumers’ lives than ever before.

Mobile Phone Advertising

Geolocation advertising can help you to increase foot traffic to your store and drive sales. Learn about geolocation data and software today!

Back to School Strategy Guide in the Times of COVID

While the current academic school year has been impacted by COVID-19, GroundTruth has some strategic recommendations for how to plan […]

UAE COVID: Foot Traffic Tracker

COVID-19 Branchen Impact: Foot Traffic Tracker

COVID-19 Industry Impact: Foot Traffic Tracker

Due to the societal disruption the COVID-19 pandemic has caused, people have been forced to change the way they interact with the physical world.

Stepping into the New Normal: Uncover & Understand Consumer Sentiment based on Visitation Trends

As the global economy embarks on the road to recovery, GroundTruth’s Foot Traffic Dashboard can help spread some light on patterns and behaviors emerge from the COVID-19 pandemic.

The Shifting Landscape of Consumer Behavior

What to think about in times of rapid change. To offer some insight, Dan Silver, VP of Marketing for GroundTruth, […]