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Blog
9-30-2022
How Event Marketers Can Maximize their Consumer Reach this Winter
As the leaves start to change colors and the autumn season approaches, the entertainment industry is looking for big turnouts as consumers venture out to their favorite Fall activities and venues.
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9-23-2022
Pros and Cons of Video Advertising Methods
Video marketing helps brands build better connections with audiences & generates stronger consumer awareness. GroundTruth explores which video options are beneficial for your brand.
READWebinar
9-22-2022
Unwrapping 2022 Holiday Advertising Strategies
Watch this webinar now to uncover key insights about consumer behavior last holiday season, predicted trends for this year, and recommended tactics to connect with relevant audiences and impact your bottom line by year’s end.
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9-14-2022
Maximizing Your Media Mix: How to Drive Sales with Retail Media Networks & Location Marketing Solutions
Understand why retail media markets can & should be used with location marketing solutions to help drive sales and push your business further.
READInfographic
9-9-2022
Halloween Insights Spotlight
GroundTruth observed key visitation patterns to various Halloween-related locations in the weeks and months leading up to Halloween.
READStrategy Guide
9-1-2022
Merry and Bright – Trends, Predictions and Go-To Strategies for the 2022 Holiday Season
Despite the continued challenges during the 2021 Holiday retail season, sales grew.
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8-31-2022
GroundTruth Insights Spotlight: Summer Retail Trends Reveal New Shopping Patterns Among Consumers
In this latest Insights Spotlight, we analyze visits to more than 250 top retail brands from June to July 2022 to uncover shifts in buying habits that are likely to continue impacting marketing decisions for the rest of 2022.
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8-25-2022
Geofencing – The Ultimate Guide For 2022
Our Geofencing Guide explains what geofencing is, how it works, & how mobile marketers use geofencing to boost foot traffic, increase acquisition & understand customer behavior.
READStrategy Guide
8-24-2022
How to Prepare for the 2022 Halloween Season
Right behind the Holiday season, Halloween is the second-biggest retail event of the year in the United States.
READWebinar
Order Up: How QSRs Can Stand Out Against the Competition
In this webinar, we dove into key trends and best practices that can help QSRs make informed, strategic decisions about media spend to drive more visits and sales.
READReport
8-18-2022
The Lean: Retail Insights Brief
In this issue of the Retail Lean: Volume 2, we spotlight key visitation trends that reveal which audiences are likely to be spending during the Back-to-School (BTS) shopping season and how consumers modify their spending and shopping behaviors.
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7-29-2022
CTV & OTT Advertising: 2022 Guide for Marketers
What is Connected TV (CTV) Advertising & Over-The-Top (OTT) Advertising? How should marketers be thinking about each platform? Read our 2022 Guide today!
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