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Report

5-27-2021

The Lean: Restaurant/QSR Brief

In the following Q1 Restaurant and QSR Lean Report, GroundTruth provides important offline behavioral insights to help marketers maneuver through the new “normal.”

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Case Study

No Kid Hungry

How No Kid Hungry and GroundTruth teamed up to quickly connect Texans impacted by winter storms with crucial food benefits.

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Guide

5-18-2021

2021 Retail Playbook – Insights & Strategies to Boost In-Store Sales

This retail playbook features the latest retail insights to help create an effective marketing strategy this season.

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Blog

Why GroundTruth is One of Ad Age’s Best Places to Work

Though COVID-19 has fundamentally changed the way we all work, the work goes on. And when GroundTruth was recently named […]

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Blog

4-13-2021

CTV & OTT Advertising: 2021 Guide for Marketers

What Is Connected TV (CTV) And Over The Top (OTT) Advertising? How Should Marketers Be Thinking About Each Platform? Read Our Guide Today!

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Blog

3-11-2021

Cracking Consumer Trends this Easter

Much has changed over the last year, but some things always stay the same — including the return of the spring holidays we know and love. With St. Patrick’s Day, Passover, and Easter on the way, many marketers are wondering how the pandemic will affect […]

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Guide

3-1-2021

CPG Shopper Marketing Playbook

Reaching the right shopper requires a balance of impactful messaging, intentional timing, and intriguing creative.

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Blog

2-16-2021

Geofencing – The Ultimate Guide For 2021

See how geofencing can boost foot traffic, increase acquisition and retention, and help you better understand how customers behave in the physical world.

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Blog

1-27-2021

2021 State of the Market: Key Industry & Consumer Trends

2020 Consumer Trends That Will Continue to Impact Brands in the New Year.

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Guide

12-7-2020

Navigate New Year Resolutions with Innovative Marketing Solutions

The Ultimate New Year Strategy Guide for 2021

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Case Study

Health Care

How a solutions provider helped a health care client create awareness and increase daily visits.

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Blog

11-18-2020

SuitUp for the Competition: GroundTruth Teams Up with an Education Non-Profit to Help Students Build Business Skills

GroundTruth recently teamed up with SuitUp to host a week-long virtual competition for middle school students. SuitUp is a 501c3 […]

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