Store Visits vs Ad Engagements: Which is Best for Sales Lift?

One of the biggest challenges facing digital marketers today is determining the effectiveness of their ads. Brands are eager to […]

Using Location for Event Targeting

Social influencers, mobile apps, and emerging technology like virtual and augmented reality have all contributed greatly to the event industry, […]

New Store Openings Aren’t Grand Without Location Data

Retailers don’t have it easy. They continue to face pressure from players in the e-commerce space while simultaneously battling the […]

5 Reasons Why Mobile Advertising is Important

There’s no doubt about it: mobile is critical to marketing campaigns. Our recent 2019 State of the market: Industry trends […]

Maximize Tax-Free Days to Boost Back-to-School Sales

GroundBreakers of Brick-and-Mortar: Cashierless Shopping at Amazon Go

Why Data Quality and Accuracy at Scale Drive Better Marketing Results

Data powers businesses of all kinds, and GroundTruth is no exception. But not all data is created equal. The accuracy, […]

How Location Marketing Takes the “Scary” Out of Halloween Media Planning.

How Connected Are Your Employees? Exploring the Value of Employee Resource Groups

According to the US Department of Labor’s Bureau of Labor Statistics, the average full-time employee spends more than 8.5 hours at […]

How to Effectively Drive Customers to Location-Based Landing Pages​

The Link Between Landing Pages and Location Marketing For the most part, location-based marketing plays out in the physical world. […]

Leverage Location to Help Your Customers Say “I Do!” This Engagement Season

7 Hyperlocal Marketing Strategies Your Local Business Needs

If you’re running a big company, you’ll likely try to reach potential customers via national ad campaigns. But this approach […]