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Blog
9-26-2023
CTV Ads Missing the Mark? It’s Time for a Change!
Transparency, trust, and accuracy aren’t advertising sales clichés. They should be table stakes for marketers looking to speak to a massive CTV audience.
READReport
8-29-2023
The Lean: Leisure & Entertainment Insights Brief
In this issue of The Lean: Leisure & Entertainment Volume 2 we dive into recent trends on consumer’s favorite leisure activities like traveling, attending concerts and visiting casinos. We uncover how travel is faring this summer, the audience makeup at casinos and concerts and reveal the impact concerts can have on local communities.
READBlog
8-21-2023
Effective Hyperlocal Marketing Strategies
7 hyperlocal marketing strategies your local business needs for campaign success in 2023. Update your hyperlocal ad & social campaigns today with GroundTruth.
READBlog
8-9-2023
Real-World Behaviors That Will Impact QSRs in 2023
It’s important to stay ahead of QSR market trends in 2023. Don’t miss out on key concepts and OSR business solutions. Learn more with GroundTruth today.
READBlog
8-2-2023
The Ultimate Guide to Geofencing
Our Geofencing Guide explains what geofencing is, how it works, & how mobile marketers use geofencing to boost foot traffic, increase acquisition & understand customer behavior.
READBlog
7-13-2023
Seasonal Marketing 101: The Official Guide
Discover the power of effective seasonal marketing with GroundTruth and how you can maximize your customer reach & reach your business goals with our helpful guide.
READBlog
7-10-2023
Four Benefits of DOOH Advertising
How to leverage digital-out-of-home (DOOH) as real-world behaviors to promote your product/service and drive business results.
READBlog
6-30-2023
Marketing Budget Blues? Discover How CPV Can Maximize Your ROI
Discover how CPV in marketing can maximize your ROI today with GroundTruth! Make the most of your marketing budget & get effective results. Learn more today!
READCase Study
6-28-2023
Giltuss
How a Giltuss regional sales test drove over 27k visits for its cough and cold medicine to local stores and expanded shelf space at CVS Health locations.
READCase Study
6-26-2023
Auto Dealer Group
This auto dealer group used GroundTruth tactical strategies to drive a high volume of visits, while also maintaining an effective cost per visit.
READBlog
6-16-2023
How CPG Brands Can Turn Empty Shelves Into Real Business Results
We take a deep dive into Local Inventory Ads and how successful they are & how you can apply them to your own online campaigns. Discover with GroundTruth today.
READStrategy Guide
6-13-2023
2023 Holiday Strategy Guide – Retail
Download GroundTruth’s holiday strategy guide, with a specific focus on retail strategies. Our winter holiday guide highlights key consumer trends in 2022, and opportunities to help you maximize your marketing strategies and holiday spend.
READ