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Report

11-23-2021

The Lean: CPG Insights Brief

In this latest issue of the GroundTruth Lean: CPG Insights Brief, we explore popular CPG categories, top retailers for CPG products, and uncover the overlap in CPG shopper audiences, unveiling common interests based on the stores they visit.

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Report

11-19-2021

The Lean: CTV Insights Brief

In our first CTV Lean Report, we unpack the fundamental building blocks that make up CTV/OTT advertising and some insight into the trends that will be driving business performance for brands in 2022.

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Webinar

11-9-2021

2022 Marketing Game Plan

How Agencies and Brands are Gearing Up for the Year.

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Blog

10-15-2021

Top 2021 Holiday Shopping Trends

The 2021 holidays are upon us. With unusual challenges ahead, brands and retailers will have to navigate several variables in order to win this holiday season.

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Case Study

10-12-2021

The Sola Company

How The Sola Company gained shelf space at 400 more Walmart locations by driving more shoppers to stores.

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Report

The Lean: Auto Insights Brief

In GroundTruth’s latest Lean: Auto Insights Brief, we analyze foot traffic trends across economy and luxury auto brands, including key car buying demographics.

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Strategy Guide

10-6-2021

2021 Holiday Strategy Guide Retail

Download GroundTruth’s latest holiday strategy guide to understand last year’s trends, uncover this year’s predictions, and explore key tactics to drive sales and visits.

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Blog

10-1-2021

2021 Summer Foot Traffic Signals Positive Holiday Shopping Season

Interested in seeing how 2021 summer foot traffic affects the holiday shopping season? Check out GroundTruth’s blog based on insights from The Lean: Travel and the Foot Traffic Tracker.

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Webinar

9-29-2021

Holiday Strategy Guides

Go-To Strategies to Reach your Last-Minute Holiday Shoppers.

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Blog

9-22-2021

Don’t Wait to Winterize Your Advertising Strategy

As we all get set to enjoy the traditions of fall such as watching the leaves turn colors, visiting the […]

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Blog

9-9-2021

3 Key Takeaways from the Restaurant Franchising and Innovation Summit

GroundTruth attended the latest 2021 Resturant Franchising and Innovation Summit. We learned about how off-premise dining, curbside pickup, and strategic recruiting efforts are needed more than ever in the restaurant space.

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Report

8-31-2021

The Lean: Travel

In our latest Lean Insights Brief, we look at how the recent travel surge benefited some verticals and popularized specific vacation destinations over others.

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