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Blog

4-16-2019

Our Latest Accuracy Audit Produces the Best Results Yet

How important is accuracy when it comes to customer data? It’s absolutely crucial, particularly in a fast-moving space like location […]

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Blog

4-10-2019

Your Guide to Location-Based Advertising for Mother’s Day and Father’s Day

It’s officially spring, and with the warmer weather and sunny days comes Mother’s Day and Fathers’ Day — two holidays […]

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Blog

4-3-2019

What’s the Value of a Visit for Restaurants? (Part Four)

As we continue with this blog series, we will be diving deeper into another vertical from our Value of a […]

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Blog

3-27-2019

What is Geomarketing? Welcome to Geomarketing 101

If you’ve been paying attention to developments in marketing, you’ve likely heard the term “geomarketing” as the next big trend […]

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Blog

3-20-2019

Here’s Why You Should Refresh Your Retail Marketing Strategy for Spring

With our broken New Year’s resolutions now in the past, springtime provides an opportunity for everyone to start anew. It […]

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Blog

3-14-2019

Loyalty Campaigns: How to Retain Customer Loyalty

Looking for a way to keep your customers interested in and buying from your business? A loyalty campaign might be […]

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Blog

3-5-2019

Beacon Marketing: Advertising Opportunities & Limits

Beacon marketing seems poised to be the next big thing in advertising. That’s because it’s a way to reach your […]

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Blog

2-27-2019

Why the Road to Retail Performance is Built on Cost Per Visit

For brick-and-mortar retailers, the marketing outcomes that resonate most are visits and sales, and yet most companies turn to online […]

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Blog

2-21-2019

What’s the Value of a Store Visit for Clothing & Footwear Retailers? (Part 3)

As we continue with this blog series, we will be diving deeper into another vertical from our Value of a […]

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Blog

2-19-2019

How to Use Location Marketing to Drive Website Visits

One concept our blog readers should be well-acquainted with by now is that GroundTruth is location-centric. To add additional context, […]

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Blog

2-11-2019

Meet the #GTeam: An Interview with Senior Director of Engineering, Carol Chen

In this blog series, we spotlight employees at GroundTruth, giving them an outlet to talk about their experiences before and […]

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Blog

2-5-2019

Location and Marketing: A Love Story

This year, roughly half of adults in the U.S. still plan on celebrating Valentine’s Day, according to the National Retail […]

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