Due to the societal disruption the COVID-19 pandemic has caused, people have been forced to change the way they interact with the physical world. The impact has resulted in shifts to the way consumers shop and engage with brands, at least temporarily. The need for fast, accurate, and responsible insights is more important now than ever before.

As we embark on a new year, there are five key emerging trends that brands and marketers can use to help guide their 2021 strategies in order to build impactful customer experiences for their core audiences and keep up with changing industry and consumer trends.

As​​ consumers continue to stay home in an effort to avoid exposure to the coronavirus (COVID-19) and to do their part to flatten the curve, restaurants are feeling the effects of diminished foot traffic. However, consumers are still opting to treat themselves to meals from their favorite local restaurants.

Our recent 2019 State of the market: Industry trends report shows that more than 225 million American consumers, and 94% of all Millennials, now own a smartphone. Given the importance of mobile devices in consumers’ lives, it’s no wonder marketers consider mobile advertising so vital to their marketing strategies.