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Blog
12-5-2018
What’s the Value of a Visit for Retailers of Consumer Electronics? (Part 1)
In this blog series, we will be diving deeper into our Value of a Visit Report, that was released in September […]
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11-28-2018
Meet the #GTeam: An Interview with EMEA HR Manager, Dominata Osei
In this new blog series, “Meet the #GTeam,” we’ll be showcasing some of our talented new team members and giving […]
READBlog
11-19-2018
Five Consumer Predictions as We Head into Holiday Madness
If past is prologue, then looking at how consumers behaved during the holiday shopping season last year can give insights […]
READBlog
11-13-2018
Build Up Your Home Improvement Marketing Strategy With Location Targeting
The home improvement business is booming. According to reports, home improvement products experienced an annual growth of 5.2% from 2012 […]
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11-6-2018
One-on-One with Nordstrom: How They’re Prepping for the Holiday Rush
GroundTruth’s VP of Retail and Restaurant, Alicia DiStefano, sat down with Nordstrom’s Director of Marketing Analytics, Jake Bradbury, to discuss […]
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11-1-2018
Advertising’s Unconscious Bias: Marketing to the Over-50s
“The over 50s have all the money.” A stark and direct point but a fact, nevertheless, that appears to have […]
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10-30-2018
Reach Pharmacy Retail Shoppers With Location Targeting
From prescriptions to over-the-counter medications, personal hygiene products, and household goods, consumers are spending more at pharmacies these days than […]
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10-25-2018
What Do the Reputation and Warped Tour Have in Common? Location Data Reveals the Answer
Many of our favorite musicians hit the road this summer and fall with major concert tours and it got us […]
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10-24-2018
Changing MARTECH: Driving Inclusivity and Diversity
On Thursday 27th September, we held the second event for GroundTruth’s “Changing Martech”, our initiative to help create a more […]
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10-18-2018
Meet the #GTeam: An Interview with Campaign Manager, Scot Brown
In this new blog series, “Meet the #GTeam,” we’ll be showcasing some of our talented new team members and giving […]
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10-9-2018
How GroundTruth Is Helping State Lotteries Increase Their Winnings
Jackpot winners don’t have to be the only ones getting a windfall from state lotteries. GroundTruth’s location platform can help […]
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10-2-2018
Why eLearning is a Must for Today’s Digital Marketer
It’s only been about ten years since businesses started investing in eLearning, but the industry is well on its way […]
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