Hotel Foot Traffic Declined This Summer. Is Airbnb to Blame?

The 2018 summer travel season is officially over, and it was one of the busiest yet. The Transportation Security Administration […]

How GroundTruth Is Helping State Lotteries Increase Their Winnings

Jackpot winners don’t have to be the only ones getting a windfall from state lotteries. GroundTruth’s location platform can help […]

Why eLearning is a Must for Today’s Digital Marketer

It’s only been about ten years since businesses started investing in eLearning, but the industry is well on its way […]

Meet the #GTeam: An Interview with Talent Acquisition Manager Sam Maldonado-Quiles

In this new blog series, “Meet the #GTeam,” we’ll be showcasing some of our talented new team members and giving […]

The Great Debate: Sonoma or Napa County?

While Sonoma County has lived in the shadow of Napa County’s trendy wineries and restaurants for years, it’s gained popularity […]

2018 Summer Travel Foot Traffic Snapshot

The Value of a Visit

With the rise of eCommerce and a spate of brick-and-mortar stores closing their doors, it seems like marketers can’t escape the phrase “retail is dead.” […]

Lifting the Hood on Location Marketing

By now we’ve all heard of location marketing and the benefits of being able to deliver a message to a […]

How GroundTruth Uses Random Forests to Predict A User’s Next Store Visit

In location marketing, we take a user’s location data—where someone goes throughout their day—and use mobile ads to influence what […]

3 Ways Location Data Can Benefit Publishers: Introducing Publisher Audience Insights

As a publisher of an app, you probably already know that location data can help you serve more contextually relevant […]

The Industry Body Viewpoint on Location Marketing

GroundTruth recently undertook a quantitative research study into opinions on location-based advertising amongst digital professionals in the UK, which revealed […]

The Consultancy Viewpoint on Location Marketing

GroundTruth recently undertook a quantitative research study into opinions on location-based advertising amongst digital professionals in the UK, which revealed […]