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Blog
4-19-2018
New Yorkers are Hungry for Healthy Fast Casual Food
Like their friends in California before them, New Yorkers are showing a growing interest in the “bowls,” “toasts,” and farm-to-table […]
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4-17-2018
Top Performance Marketing Tips to Help Retailers Accelerate Sales
GroundTruth’s VP and Head of Retail & Restaurant, Alicia DiStefano, recently spoke with Footwear News about the value of brick-and-mortar […]
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4-10-2018
3 Location Data Myths That Are Now Officially Busted (Part 3 of 3)
In this series, we’ve learned two things: that location data is far more than just proximity targeting, and that context […]
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4-5-2018
Does Super Bowl advertising pay-off? Depends on your goal
Every year, the Super Bowl gives rise to a phenomenon like no other: Super Bowl ads. With the power to […]
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4-4-2018
CVS-Aetna Merger Highlights the Disruption of Convenience, Importance of Location
Medical care costs are rising even faster than doctor’s appointment wait times – both signs that the CVS-Aetna merger comes […]
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3-27-2018
3 Location Data Myths That Are Now Officially Busted (Part 2 of 3)
Location data doesn’t mean what it used to. There was a time when it was simply for firing off discount […]
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3-22-2018
How Local QSR Marketers Can Reap the Benefits of Location Data
If you’re like many national QSR (Quick Service Restaurants) marketers, you’re already using location data in your marketing mix. With its ability […]
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3-15-2018
3 Location Data Myths That Are Now Officially Busted (Part 1 of 3)
Six weeks into my new role at GroundTruth, I’d come to realize that much of the advertising industry’s ideas about […]
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3-14-2018
Ted’s Montana Grill on Value of Location Marketing in Your Digital Strategy
In early February, we launched our first-ever self-service platform called Ads Manager for location targeting. The platform allows anyone (even […]
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3-8-2018
Heading to SXSW? These Are the Top BBQ Joints You Need to Visit According to Location Data
SXSW is starting this weekend and nothing is more synonymous with Austin than BBQ. Think smoked meats and hearty sides […]
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3-7-2018
GroundTruth’s Commitment to Privacy
GroundTruth is a mobile advertising platform specializing in location powered mobile ads. Our services help brands reach consumers with relevant […]
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2-22-2018
CPV and CPM: Why Both Deserve a Place in Your Marketing Mix
We’ve come a long way since the days when CPM was everything. The metrics we use to buy advertising have […]
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