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Blog
4-16-2019
Our Latest Accuracy Audit Produces the Best Results Yet
How important is accuracy when it comes to customer data? It’s absolutely crucial, particularly in a fast-moving space like location […]
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4-10-2019
Your Guide to Location-Based Advertising for Mother’s Day and Father’s Day
It’s officially spring, and with the warmer weather and sunny days comes Mother’s Day and Fathers’ Day — two holidays […]
READBlog
4-3-2019
What’s the Value of a Visit for Restaurants? (Part Four)
As we continue with this blog series, we will be diving deeper into another vertical from our Value of a […]
READBlog
3-27-2019
What is Geomarketing? Welcome to Geomarketing 101
If you’ve been paying attention to developments in marketing, you’ve likely heard the term “geomarketing” as the next big trend […]
READBlog
3-20-2019
Here’s Why You Should Refresh Your Retail Marketing Strategy for Spring
With our broken New Year’s resolutions now in the past, springtime provides an opportunity for everyone to start anew. It […]
READBlog
3-14-2019
Loyalty Campaigns: How to Retain Customer Loyalty
Looking for a way to keep your customers interested in and buying from your business? A loyalty campaign might be […]
READBlog
3-5-2019
Beacon Marketing: Advertising Opportunities & Limits
Beacon marketing seems poised to be the next big thing in advertising. That’s because it’s a way to reach your […]
READBlog
2-27-2019
Why the Road to Retail Performance is Built on Cost Per Visit
For brick-and-mortar retailers, the marketing outcomes that resonate most are visits and sales, and yet most companies turn to online […]
READBlog
2-21-2019
What’s the Value of a Store Visit for Clothing & Footwear Retailers? (Part 3)
As we continue with this blog series, we will be diving deeper into another vertical from our Value of a […]
READBlog
2-19-2019
How to Use Location Marketing to Drive Website Visits
One concept our blog readers should be well-acquainted with by now is that GroundTruth is location-centric. To add additional context, […]
READBlog
2-11-2019
Meet the #GTeam: An Interview with Senior Director of Engineering, Carol Chen
In this blog series, we spotlight employees at GroundTruth, giving them an outlet to talk about their experiences before and […]
READBlog
2-5-2019
Location and Marketing: A Love Story
This year, roughly half of adults in the U.S. still plan on celebrating Valentine’s Day, according to the National Retail […]
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