7 Hyperlocal Marketing Strategies Your Local Business Needs

If you’re running a big company, you’ll likely try to reach potential customers via national ad campaigns. But this approach […]

What’s the Value of a Visit for Auto Dealers? (Part Five)

We’ve made it to the end of our Value of a Visit blog series after several vertical deep dives, ranging […]

Maximize Tax-Free Days to Boost Back-to-School Sales

GroundBreakers of Brick-and-Mortar: A Storytelling Retail Model at Macy’s

Why Foot Traffic Still Matters in Retail and How to Increase It

It’s a digital age, but retail foot traffic isn’t going anywhere. Although e-commerce sales continue to increase, customers still love shopping […]

Our Latest Accuracy Audit Produces the Best Results Yet

How important is accuracy when it comes to customer data? It’s absolutely crucial, particularly in a fast-moving space like location […]

Your Guide to Location-Based Advertising for Mother’s Day and Father’s Day

It’s officially spring, and with the warmer weather and sunny days comes Mother’s Day and Fathers’ Day — two holidays […]

What’s the Value of a Visit for Restaurants? (Part Four)

As we continue with this blog series, we will be diving deeper into another vertical from our Value of a […]

What is Geomarketing? Welcome to Geomarketing 101

If you’ve been paying attention to developments in marketing, you’ve likely heard the term “geomarketing” as the next big trend […]

Here’s Why You Should Refresh Your Retail Marketing Strategy for Spring

With our broken New Year’s resolutions now in the past, springtime provides an opportunity for everyone to start anew. It […]

Loyalty Campaigns: How to Retain Customer Loyalty

Looking for a way to keep your customers interested in and buying from your business? A loyalty campaign might be […]

Beacon Marketing: Advertising Opportunities & Limits

Beacon marketing seems poised to be the next big thing in advertising. That’s because it’s a way to reach your […]