Attract New Grocery Customers With These 3 Location Targeting Tips

Grocery trends move about as fast as burger patties and hot dogs on a holiday weekend — but if there’s […]

A Nonprofits Viewpoint on Location Marketing

GroundTruth recently undertook a quantitative research study into opinions on location-based advertising amongst digital professionals in the UK, which revealed […]

Can You Guess Which Retailer Is Cashing in on Discount Shoppers?

Conventional wisdom held that department stores should never undercut themselves with their own discount brands, but conventional wisdom is for […]

A Viewpoint on Location Marketing from a Top Executive at Virgin Holidays

GroundTruth recently undertook a quantitative research study into opinions on location-based advertising amongst digital professionals in the UK, which revealed […]

How to Increase Big Box Sales Using Geo-Location Targeting

It’s an interesting time to be a big box store. On the one hand, physical stores are closing; a record-breaking […]

How to Increase Visits to Your Store This Holiday Season

Q2 2018 Retail Foot Traffic Snapshot

Changing MARTECH: An Initiative to Help Drive Diversity in Our Industry

On Thursday 12th July, we held the inaugural event for GroundTruth’s “Changing Martech”, an initiative that brings voices together to […]

5 Ways Mobile Advertising Can Help Your Local Business Play in the Big Leagues

Worried that your local business can’t compete with the behemoth next door? Fear no more. Our mobile advertising platform, GroundTruth […]

5 Location Targeting Strategies to Boost Your Retail Fashion Sales

The number of retail stores in the U.S. might be on the decline — but that doesn’t mean the fashion […]

Standortbasiertes Marketing als Brücke zwischen Konsumentenverhalten online und offline

Fast jeder zweite Marketing Manager setzt auf Location Based Marketing

Standortbasiertes Marketing wird von 91 Prozent der deutschen Marketing Managern als Brücke zwischen Konsumentenverhalten online und offline erkannt. 43 Prozent […]