Six Consumer Trends to Watch in 2020

It’s been another exciting twelve months in tech as consumer behaviors — along with retailer strategies — continue to evolve. […]

Five Consumer Trends to Watch in 2019

Each new year brings a new mix of consumer behavior, media preferences, and tech trends, so it’s no wonder marketers […]

Women@GroundTruth: Taking Your Seat at the Table

Since its launch in 2018, Women@GroundTruth — GroundTruth’s employee resource group for women — has been focused on empowering women […]

Geotargeting 101: What is Geotargeting Advertising?

Within the next year, it’s predicted there will be at least 4.8 billion mobile phone users around the globe. As […]

Driving Visits: A Step-by-Step Strategy

Whether you’re running a quick service restaurant, real estate business, bank, or some other kind of retail outlet, getting people […]

2020 Super Bowl Strategy Guide

GroundBreakers of Brick-and-Mortar: Reinventing the Drive-Thru at McDonald’s

Brick-and-Mortar Marketing: How to Drive Traffic to Your Store

If you own a brick-and-mortar retail business, one of your key concerns is how to attract customers to your store. […]

2020 New Year Strategy Guide

How Financial Services Brands Can Leverage GroundTruth’s Ads Manager Platform

When you look at bank branch trends, you might think that bank branches aren’t relevant any more in a digital […]

Location-Based Marketing 101

With the rise of mobile device usage, location has become one of the biggest factors in marketing. But not everyone […]

7 Creative Best Practices for Better Mobile Ads

It’s undeniable: Your brand stands to gain a tremendous amount of exposure by investing in mobile ads. The proof is […]