What’s the Value of a Store Visit for Clothing & Footwear Retailers? (Part 3)

As we continue with this blog series, we will be diving deeper into another vertical from our Value of a […]

How to Use Location Marketing to Drive Website Visits

One concept our blog readers should be well-acquainted with by now is that GroundTruth is location-centric. To add additional context, […]

Meet the #GTeam: An Interview with Senior Director of Engineering, Carol Chen

In this blog series, we spotlight employees at GroundTruth, giving them an outlet to talk about their experiences before and […]

Location and Marketing: A Love Story

This year, roughly half of adults in the U.S. still plan on celebrating Valentine’s Day, according to the National Retail […]

2019 State of the Market: Industry Trends

Q&A with GroundTruth’s Head of Engineering: The Future of Location and More

As we kick-off 2019, what are some of the goals for GroundTruth’s Product & Technology team that you’ll be focusing […]

What’s the Value of a Store Visit for CPG Brands? (Part 2)

As we continue with this blog series, we will be diving deeper into another vertical from our Value of a […]

Why the Super Bowl is a Sales Opportunity for Your Retail Store

Spice up the hot wings and buy some new fan gear: It’s almost time for Super Bowl LIII, and that […]

How Providing Better Benefits Strengthens Our Team

What do employees look for in a company? Most companies, like GroundTruth, probably grapple with this question. For us, we […]

Your Location Marketing Playbook for Off-Price Retail

There’s no question that off-price clothing retailers are becoming more popular with each passing year. With a clear price advantage, […]

Five Consumer Trends to Watch in 2019

Each new year brings a new mix of consumer behavior, media preferences, and tech trends, so it’s no wonder marketers […]

A Year in Review: Measuring Restaurant Performance by Season

The changing of the seasons provides a wealth of opportunities for restaurant operators to use limited-time offers […]