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Blog

9-30-2022

How Event Marketers Can Maximize their Consumer Reach this Winter

As the leaves start to change colors and the autumn season approaches, the entertainment industry is looking for big turnouts as consumers venture out to their favorite Fall activities and venues.

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Blog

9-23-2022

Pros and Cons of Video Advertising Methods

Video marketing helps brands build better connections with audiences & generates stronger consumer awareness. GroundTruth explores which video options are beneficial for your brand.

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Webinar

9-22-2022

Unwrapping 2022 Holiday Advertising Strategies

Watch this webinar now to uncover key insights about consumer behavior last holiday season, predicted trends for this year, and recommended tactics to connect with relevant audiences and impact your bottom line by year’s end.

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Blog

9-14-2022

Maximizing Your Media Mix: How to Drive Sales with Retail Media Networks & Location Marketing Solutions

Understand why retail media markets can & should be used with location marketing solutions to help drive sales and push your business further.

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Infographic

9-9-2022

Halloween Insights Spotlight

GroundTruth observed key visitation patterns to various Halloween-related locations in the weeks and months leading up to Halloween.

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Strategy Guide

9-1-2022

Merry and Bright – Trends, Predictions and Go-To Strategies for the 2022 Holiday Season

Despite the continued challenges during the 2021 Holiday retail season, sales grew.

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Blog

8-31-2022

GroundTruth Insights Spotlight: Summer Retail Trends Reveal New Shopping Patterns Among Consumers

In this latest Insights Spotlight, we analyze visits to more than 250 top retail brands from June to July 2022 to uncover shifts in buying habits that are likely to continue impacting marketing decisions for the rest of 2022.

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Blog

8-25-2022

Geofencing – The Ultimate Guide For 2022

Our Geofencing Guide explains what geofencing is, how it works, & how mobile marketers use geofencing to boost foot traffic, increase acquisition & understand customer behavior.

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Strategy Guide

8-24-2022

How to Prepare for the 2022 Halloween Season

Right behind the Holiday season, Halloween is the second-biggest retail event of the year in the United States.

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Webinar

Order Up: How QSRs Can Stand Out Against the Competition

In this webinar, we dove into key trends and best practices that can help QSRs make informed, strategic decisions about media spend to drive more visits and sales.

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Report

8-18-2022

The Lean: Retail Insights Brief

In this issue of the Retail Lean: Volume 2, we spotlight key visitation trends that reveal which audiences are likely to be spending during the Back-to-School (BTS) shopping season and how consumers modify their spending and shopping behaviors.

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Blog

7-29-2022

CTV & OTT Advertising: 2022 Guide for Marketers

What is Connected TV (CTV) Advertising & Over-The-Top (OTT) Advertising? How should marketers be thinking about each platform? Read our 2022 Guide today!

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