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Blog

8-15-2019

Store Visits vs Ad Engagements: Which is Best for Sales Lift?

One of the biggest challenges facing digital marketers today is determining the effectiveness of their ads. Brands are eager to […]

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Blog

8-7-2019

Using Location for Event Targeting

Social influencers, mobile apps, and emerging technology like virtual and augmented reality have all contributed greatly to the event industry, […]

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Blog

8-1-2019

New Store Openings Aren’t Grand Without Location Data

Retailers don’t have it easy. They continue to face pressure from players in the e-commerce space while simultaneously battling the […]

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Blog

7-30-2019

5 Reasons Why Mobile Advertising is Important

There’s no doubt about it: mobile is critical to marketing campaigns. Our recent 2019 State of the market: Industry trends […]

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Guide

7-17-2019

Maximize Tax-Free Days to Boost Back-to-School Sales

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Blog

7-15-2019

GroundBreakers of Brick-and-Mortar: Cashierless Shopping at Amazon Go

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Blog

7-11-2019

Why Data Quality and Accuracy at Scale Drive Better Marketing Results

Data powers businesses of all kinds, and GroundTruth is no exception. But not all data is created equal. The accuracy, […]

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Guide

7-4-2019

How Location Marketing Takes the “Scary” Out of Halloween Media Planning.

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Blog

7-1-2019

How Connected Are Your Employees? Exploring the Value of Employee Resource Groups

According to the US Department of Labor’s Bureau of Labor Statistics, the average full-time employee spends more than 8.5 hours at […]

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Blog

6-26-2019

How to Effectively Drive Customers to Location-Based Landing Pages​

The Link Between Landing Pages and Location Marketing For the most part, location-based marketing plays out in the physical world. […]

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Guide

6-20-2019

Leverage Location to Help Your Customers Say “I Do!” This Engagement Season

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Blog

6-12-2019

7 Hyperlocal Marketing Strategies Your Local Business Needs

If you’re running a big company, you’ll likely try to reach potential customers via national ad campaigns. But this approach […]

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