Showing ( 12 of 60 ):

  • all

Blog

4-19-2018

New Yorkers are Hungry for Healthy Fast Casual Food

Like their friends in California before them, New Yorkers are showing a growing interest in the “bowls,” “toasts,” and farm-to-table […]

READ

Blog

4-17-2018

Top Performance Marketing Tips to Help Retailers Accelerate Sales

GroundTruth’s VP and Head of Retail & Restaurant, Alicia DiStefano, recently spoke with Footwear News about the value of brick-and-mortar […]

READ

Blog

4-10-2018

3 Location Data Myths That Are Now Officially Busted (Part 3 of 3)

In this series, we’ve learned two things: that location data is far more than just proximity targeting, and that context […]

READ

Blog

4-5-2018

Does Super Bowl advertising pay-off? Depends on your goal

Every year, the Super Bowl gives rise to a phenomenon like no other: Super Bowl ads. With the power to […]

READ

Blog

4-4-2018

CVS-Aetna Merger Highlights the Disruption of Convenience, Importance of Location

Medical care costs are rising even faster than doctor’s appointment wait times – both signs that the CVS-Aetna merger comes […]

READ

Blog

3-27-2018

3 Location Data Myths That Are Now Officially Busted (Part 2 of 3)

Location data doesn’t mean what it used to. There was a time when it was simply for firing off discount […]

READ

Blog

3-22-2018

How Local QSR Marketers Can Reap the Benefits of Location Data

If you’re like many national QSR (Quick Service Restaurants) marketers, you’re already using location data in your marketing mix. With its ability […]

READ

Blog

3-15-2018

3 Location Data Myths That Are Now Officially Busted (Part 1 of 3)

Six weeks into my new role at GroundTruth, I’d come to realize that much of the advertising industry’s ideas about […]

READ

Blog

3-14-2018

Ted’s Montana Grill on Value of Location Marketing in Your Digital Strategy

In early February, we launched our first-ever self-service platform called Ads Manager for location targeting. The platform allows anyone (even […]

READ

Blog

3-8-2018

Heading to SXSW? These Are the Top BBQ Joints You Need to Visit According to Location Data

SXSW is starting this weekend and nothing is more synonymous with Austin than BBQ. Think smoked meats and hearty sides […]

READ

Blog

3-7-2018

GroundTruth’s Commitment to Privacy

GroundTruth is a mobile advertising platform specializing in location powered mobile ads. Our services help brands reach consumers with relevant […]

READ

Blog

2-22-2018

CPV and CPM: Why Both Deserve a Place in Your Marketing Mix

We’ve come a long way since the days when CPM was everything. The metrics we use to buy advertising have […]

READ