Improve Your Tax Season Strategy with Location Marketing

Due to the societal disruption caused by the COVID-19 pandemic, the Internal Revenue Service announced it was extending the tax […]

Webinar: Insights to Agency Success

Are your clients able to target visitors to their competitors’ locations or track in-store visits driven by digital marketing? For […]

What Would You Do for Love?

2020 State of the Market: Industry & Consumer Trends

Proximity Marketing [The Complete Guide to Success]

Webinar: 2020 Consumer Trends

As consumer behaviors and retailer strategy continue to evolve, marketers look ahead with the hope of predicting what media and […]

Six Consumer Trends to Watch in 2020

It’s been another exciting twelve months in tech as consumer behaviors — along with retailer strategies — continue to evolve. […]

Women@GroundTruth: Taking Your Seat at the Table

Since its launch in 2018, Women@GroundTruth — GroundTruth’s employee resource group for women — has been focused on empowering women […]

How to Boost New Year and Super Bowl Foot Traffic with Location Marketing

The new year can spell trouble for businesses as consumers, reeling from the expenses of the holidays, cut back on […]

Geotargeting 101: What is Geotargeting Advertising?

Within the next year, it’s predicted there will be at least 4.8 billion mobile phone users around the globe. As […]

Driving Visits: A Step-by-Step Strategy

Whether you’re running a quick service restaurant, real estate business, bank, or some other kind of retail outlet, getting people […]

2020 Super Bowl Strategy Guide