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Blog

5-17-2022

Complete Guide to Display Advertising

Learn about the different types of display ads, how to measure display ad performance and best practices in our Complete Guide to Display Advertising.

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Report

4-27-2022

The Lean: Entertainment Brief

In Volume 1 of GroundTruth’s Entertainment Industry Lean, we unpack the audiences across key entertainment categories to identify overlap between event-goers and key marketing attributes such as brand preferences, frequently visited locations by event-goer audiences, and more.

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Blog

4-25-2022

GroundTruth’s Connected TV Calculator: Maximize Your Ad Budget

Try GroundTruth’s Connected TV (CTV) Calculator to understand if you’re fully maximizing your ad budget.

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Blog

4-21-2022

Spring Advertising: 3 Tips to Update Your Ad Strategy

With spring in the air, it’s time to reevaluate your advertising and marketing strategy. Read our 3 tips for updating your spring advertising strategy.

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Webinar

4-20-2022

Best Practices: Setting Up Summer Season Strategies for CPG and Travel

Best Practices: Setting Up Summer Season Strategies for CPG and Travel The summer season sizzles with an increase in backyard […]

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Blog

3-23-2022

4 Questions to Ask Your Location-Based Advertising Company

Make sure you’re asking your location-based advertising company the right questions. Learn about the GroundTruth advantage as a location-data company.

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Webinar

3-22-2022

Best Practices: Unlocking Marketing Strategies for Auto and Restaurant Industries

Best Practices: Unlocking Marketing Strategies for Auto and Restaurant Industries What do auto dealers and restaurants have in common? GroundTruth […]

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Blog

3-21-2022

March Madness: An Opportunity to Leverage Convergent TV

What is convergent TV & how can your small business leverage the intersection between linear TV and CTV? Learn how GroundTruth can help your convergent TV ad strategy.

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Strategy Guide

3-10-2022

Auto Marketer’s Manual

Insights and actionable dealership marketing strategies to reach your key audiences, drive them to your location, and measure direct marketingimpact on your bottom line.

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Report

3-2-2022

The Lean: Grocery Brief

In this issue of the Lean, Grocery Volume 1, we examine which grocery brands have successfully sustained a high level of brand loyalty.

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Webinar

2-25-2022

Emerging Tech & Consumer Trends: What to Expect in 2022

Emerging Tech & Consumer Trends: What to Expect in 2022 Due to the constant need for brands to adjust their […]

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Blog

2-23-2022

Is CTV Beneficial for B2B Advertising in 2022?

Should CTV be part of your B2B advertising strategy in 2022? GroundTruth outlines the benefits of CTV for your B2B marketing campaigns.

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