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Blog

1-11-2022

The 2022 Consumer Brand Journey Starts by Opening the Front Door

Advertising should drive awareness, create interest, influence action, and solve a problem. That’s a tall order to do all of […]

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Blog

1-4-2022

Year in Review: 2021 Insights and Marketing Strategies for 2022 – Part 2

Tune in to Part 2 of GroundTruth’s Year-In-Review series that looks into 2021 market insights and 2022 strategies for the restaurant, retail, and CPG industries.

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Blog

12-15-2021

Year in Review: 2021 Insights and Marketing Strategies for 2022 – Part 1

Our 2021 Year-In-Review summarizes GroundTruth’s foot traffic insights and provides marketing strategies for 2022. Part 1 looks at the automotive & travel industries.

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Webinar

Sharpen Your GroundTruth Ads Manager Skills

As you ramp up for the new year, set yourself up for success by sharpening your GroundTruth Ads Manager skills in order to maximize the impact of your marketing campaigns.

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Report

11-23-2021

The Lean: CPG Insights Brief

In this latest issue of the GroundTruth Lean: CPG Insights Brief, we explore popular CPG categories, top retailers for CPG products, and uncover the overlap in CPG shopper audiences, unveiling common interests based on the stores they visit.

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Report

11-19-2021

The Lean: CTV Insights Brief

In our first CTV Lean Report, we unpack the fundamental building blocks that make up CTV/OTT advertising and some insight into the trends that will be driving business performance for brands in 2022.

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Webinar

11-9-2021

2022 Marketing Game Plan

How Agencies and Brands are Gearing Up for the Year.

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Blog

10-15-2021

Top 2021 Holiday Shopping Trends

The 2021 holidays are upon us. With unusual challenges ahead, brands and retailers will have to navigate several variables in order to win this holiday season.

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Case Study

10-12-2021

The Sola Company

How The Sola Company gained shelf space at 400 more Walmart locations by driving more shoppers to stores.

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Report

The Lean: Auto Insights Brief

In GroundTruth’s latest Lean: Auto Insights Brief, we analyze foot traffic trends across economy and luxury auto brands, including key car buying demographics.

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Strategy Guide

10-6-2021

2021 Holiday Strategy Guide Retail

Download GroundTruth’s latest holiday strategy guide to understand last year’s trends, uncover this year’s predictions, and explore key tactics to drive sales and visits.

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Blog

10-1-2021

2021 Summer Foot Traffic Signals Positive Holiday Shopping Season

Interested in seeing how 2021 summer foot traffic affects the holiday shopping season? Check out GroundTruth’s blog based on insights from The Lean: Travel and the Foot Traffic Tracker.

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