GroundTruth Client Testimonials
Best platform we’ve used.
Overall GroundTruth is the best self-serve platform I use. The customer service is great and always extremely helpful.
Starting to work with more clients on targeted Advertising and geofencing. The platform is simple to use, guides you through the process and has excellent reporting features.
As a wholesale business, we needed a way to drive and track in-store visits from our digital marketing initiatives to better help our retail partners. Lacrosse is still very much a brick-and-mortar business model so we knew that there were a lot of opportunities for our dealers to take advantage of location-based digital marketing. Before GroundTruth, we had no way of targeting and tracking consumers with mobile-first marketing and our retailers are now able to see the benefit through in-store visits.
Before we partnered with GroundTruth, our clients were unable to track specific in-store visits from digital marketing or purposely target visitors to their competitor’s locations. Now, thanks to the power behind GroundTruth’s unique technology, our franchisee clients are benefiting from hyperlocal, mobile-first targeting. We’re able to provide clients with real insights proving that we can reach real people in real time at real places.
Location is an important piece of our overall strategy to better understand existing customers, as well as drive new ones. Being able to buy through GroundTruth on a Cost Per Visit basis also eliminates a lot of the guesswork on our end. We’re able to build campaigns with full confidence that we’ll hit our visitation, or as past campaigns have proven, far exceed them.
Our partnership with GroundTruth provides an opportunity to enhance our new store marketing strategy. Their technology gives us the ability to leverage leading location data to assist us in reaching high-potential customers, at the right time and in the right place, boosting our awareness in the local market and driving foot traffic to our new stores.
Imagine a world without access to vision care and glasses. For 1.1 billion people, this is a reality. With the help of our partners, such as Canvas Worldwide and GroundTruth, we’re on a mission to change that. The ability to tap into location-based marketing allowed us to spread the word about our efforts to people in communities where we are making an impact through charitable vision care clinics and permanent school based vision centers. We hope that our campaign inspired this audience to join us in helping change lives through clear sight.
Our goal is to create solutions that will generate and convert traffic to extend our clients’ reach. While we’ve mastered search and social advertising, location marketing is a new and compelling tool for our clients. GroundTruth’s Ads Manager platform allows us to understand offline consumer behavior, activate against these insights, and deliver real-world results for our clients.
American democracy cannot work unless all Americans, especially us young Americans, vote. And the best way to reach us is where we are – on our phones. GroundTruth’s work targeting young Americans made sure HeadCount’s message reached and inspired first-time voters. 2018 saw the highest youth voter turnout rate for a midterm in my lifetime. And the thousands of voters GroundTruth helped us reach were a big part of that story.
Our campaign with GroundTruth allowed for us to have greater insight into how audiences in our market both consume and take physical action with our ads. Upon further review, the results showed interesting correlations between store performance and audience visitation—adding another sophisticated layer of intelligence for both the agency and our client. We feel that this effort helped to drive specific, targeted shoppers to our dealer locations.
GroundTruth reached out to us about working together to help us drive potential diners into some of our participating restaurants. Mobile and location targeting were new additions to the Dine Out for No Kid Hungry campaign, and the GroundTruth team was so helpful in providing a solution that uniquely addressed the opportunities our partners were seeking to accomplish. It was wonderful to be able to offer this to our generous partners and see the measurable impact it delivered for their fundraising and business goals.
Thanks to nearly 4,000 animal welfare organizations and pet lovers around the country, we’ve helped save over 8 million pets through adoption. Each year it becomes increasingly more important to keep up this momentum. Partners like GroundTruth, who donate their technology, allow us to reach our most engaged mobile audiences and then measure if their efforts resulted in a store visit. In the end, the goal is always to reach our most important objective: to help pets in need find their lifelong, loving home.
GroundTruth allows brands to easily quantify offline conversions by tracking physical location visits after a user views a mobile ad. Our strategy to drive restaurant visits resulted in a 12:1 return on ad spend, with a cost per visit averaging less than a dollar.
We handle millions of dollars of ad buying in-house and only work with the most sophisticated buying platforms. GroundTruth impressed us not only with their cutting-edge technology but also from a customer service standpoint. They have proven themselves to be one of the best in the business for mobile ad buying solutions.
GroundTruth’s cost per in-store visit was 62% lower than our other mobile geotargeting partner due to GroundTruth’s efficient CPMs and higher in-store visitation performance, yielding real business outcomes for our clients.