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Ad Exchange
What is an Ad Exchange? An ad exchange is a digital marketplace for publishers and advertisers to buy and sell […]
Ad Impression
What is an Ad Impression? An ad impression is the number of times a consumer is exposed to an advertisement. […]
Ad Inventory
What is Ad Inventory? Ad inventory is the amount of ad space that a publisher has to sell. Ad inventory […]
Ad Server
What is an ad server? An ad server is a web-based technology dedicated to the delivery of advertisements. This specialization […]
Ad Tag
What is an ad tag? An ad tag is a code snippet that has to be inserted within the HTML […]
Addressable TV
What is Addressable TV? Addressable TV is the ability for an advertiser to serve different ads to different audience segments […]
AdTech
What is AdTech? AdTech is an abbreviation for “advertising technology” and refers to the software and technology platforms that are […]
Attribution
What is Campaign Attribution? Campaign attribution is the identification of actions (serving ads) that contribute to a desired outcome (a […]
Audience Targeting
What is Audience Targeting? Audience Targeting is a way for marketers to reach likely consumers with precision and scale based […]
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Beacon Advertising
What is Beacon Advertising? Beacon advertising is an advertising technique to target consumers based on their physical location. This is […]
Beacon Technology
What is Beacon Technology? Beacons are small physical devices, which broadcast a radio signal that can be detected by smartphones. […]
Behavioral Targeting
What is Behavioral Targeting? Behavioral targeting is a method of advertising that targets consumers based on their online and offline […]
Blueprints Technology
What is Blueprints Technology? Blueprints is the industry’s largest and most accurate geofencing platform. Unlike typical geofencing platforms, which creates […]
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CCPA
What is the California Consumer Privacy Act (CCPA)? The California Consumer Privacy Act, or CCPA, is a law that was […]
Click–through rate (CTR)
What is Click–through rate (CTR)? CTR (click-through rate) refers to the percentage of users that see an ad with some sort […]
Contextual Targeting
What is Contextual Targeting? Contextual targeting, or contextual marketing, is the act of placing display ads on websites that are […]
Conversion Pixel
What is a Conversion Pixel? A conversion pixel is a piece of code that is provided to advertisers to place […]
Cookies
What are Cookies? Cookies can be thought of as tags placed on a webpage. These tags help advertisers identify a […]
Cost Per Click (CPC)
What is Cost-Per-Click (CPC)? Cost-per-click, or CPC marketing, is an advertising practice in which an advertiser pays a cost to […]
Cost Per Impression (CPM)
What is Cost Per Impression (CPM)? CPM, also referred to as Cost Per Thousand, is an ad payment model most […]
Cost Per Visit (CPV)
What is Cost Per Visit (CPV)? CPV (Cost Per Visit) is a guaranteed performance buying model in which marketers only […]
Cross-Device Targeting
What is Cross-Device Targeting? Cross-device targeting is the ability to target users on different devices, such as mobile, desktop, and […]
CTV
What is CTV? CTV, or Connected TV, is a device that connects to a television to provide streaming services. CTV […]
CTV Advertisements Cost
How Much Do CTV Advertisements Cost? Connected TV, or CTV, advertisements usually cost between $20-$50 per thousand impressions. The pricing […]
Custom Audiences
What are Custom Audiences? Custom audiences are created by marketers to tailor audience segments based on visitation data, behavioral attributes, […]
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Data Governance
What is Data Governance? Data governance is a framework (or guide book) that establishes rules by which an organization or […]
Demand-Side Platform (DSP)
What is a Demand-Side Platform (DSP)? A demand-side platform (DSP) is platform in which advertisers can purchase digital ads from […]
Designated Market Area (DMA)
What are Designated Market Areas (DMA)? A designated market area (DMA), also referred to as a media market, is a region […]
Desktop Display Advertisements Cost
How Much Do Desktop Display Advertisements Cost? Desktop display advertisements cost between $3.50-$15 CPM (cost per mille) per campaign. However, […]
Digital Display Ads
What are Digital Display Ads? Digital Display Ads are a type of advertising in which ads are served online and […]
Digital Out-of-home (DOOH)
What is Digital Out-Of-Home (DOOH)? DOOH, or Digital Out-of-Home, refers to advertising that is displayed digitally in locations outside the […]
Display Advertising Services
What are Display Advertising Services? Display advertising services allow marketers to accurately build and target specific audiences across various devices […]
Display Banner Ads
What are Display Banner Ads? A Display Banner Ad is a form of display ad which is typically used for […]
Display Retargeting
What is Display Retargeting? Display Retargeting (often called Display Remarketing) is the additional targeting of a consumer that has already […]
Dynamic Creative
What is Dynamic Creative? Dynamic creative (or “dynamic ads”) is a method of programmatic advertising that results in an ad’s […]
Dynamic Creative Optimization
What is Dynamic Creative Optimization? Dynamic Creative Optimization is a type of display advertising technology that creates personalized ads based […]
Dynamic Distance Overlay (DDO)
What is Dynamic Distance Overlay (DDO)? Dynamic distance overlay (DDO) is dynamically populated text on the ad creative that indicates […]
Types of Display Ads
What are Types of Display Ads? There are many types of display ads, the most common being: Banner ads: Ad […]
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Effective Cost Per Visit (eCPV)
What is Effective Cost Per Visit (eCPV)? Effective Cost Per Visit (eCPV) is calculated by dividing the total store revenue […]
Engagement Metrics
What are Engagement Metrics? Engagement metrics measure the effectiveness of how a user engages with your advertising message. Some possible […]
Engagement Rate
What is Engagement Rate? Ad engagement rate is the ratio of ad engagements to the number of impressions of the […]
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First Party Data
What is First-Party Data? First-party data, or 1st party data, is the information that a company collects directly from its […]
Foot Traffic Attribution
What is Foot Traffic Attribution? Foot traffic attribution is the ability to attribute physical store traffic to your digital ads. […]
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GDPR
What is GDPR (General Data Protection Regulation)? The General Data Protection Regulation, or GDPR, is a law that came into […]
Geo Farming
Geo-Farming, commonly known as geo-retargeting, is a tactic used by mobile advertisers to target customers at a specific location – whether on premise or in proximity of a point of interest – and re-target them at a later time with the same ad.
Geo-conquesting
What is Geo-conquesting? Geo-conquesting is a technique that uses location data to identify a brand’s competitors in an effort to […]
Geo-tagging
What is Geo-tagging? Geo-tagging is the process of adding geographical information (metadata) to various media (images, videos, status updates). Example: […]
Geofencing
What is Geofencing? Geofencing (also known as “mobile geofencing”) is the application of defining a set geographic perimeter around a […]
Geofencing Marketing Campaigns
What are Geofencing Marketing Campaigns? Geofencing Marketing Campaigns are methods of location-based advertising where consumers are targeted based on their […]
Geotargeting
What is Geotargeting? Geotargeting (also known as proximity targeting) is an advertising technology that displays content based on an automated […]
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IO contract
What are IO Contracts? The IO contract, which stands for Insertion Order is the final step in the ad proposal […]
IP Address
What is an IP Address? An IP address, or IP addresses, are one of many signals used in GroundTruth’s Audience […]
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Location Audiences
What are Location Audiences? Location Audiences are defined as mobile users who have visited a specific brand or category within […]
Location SDK
What is a Location SDK? A Location SDK is a software development kit that can help publishers and brands by […]
Location Targeting
What is Location Targeting? Location Targeting uses GPS coordinates to serve ads to users on their mobile phone based on […]
Location-based Marketing
What is Location-based Marketing? Location-based marketing (also known as geotargeting marketing, geolocation marketing, proximity-based marketing, and hyper-local marketing) is the […]
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Managed Services
What is Managed Services? This refers to GroundTruth’s business that is managed by the Account Management team, where the advertiser […]
Media Brief
What is a Media Brief? A media brief is a resource that outlines the advertising objectives, target audience, budget, and […]
Media Planning
What is Media Planning? Media planning is a process in which an agency or brands details the objectives, strategies, and […]
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Native Ads Network
What is a Native Ads Network? A Native Ads Network is when native advertisements appear within the content flow of […]
Neighborhood Targeting
What is Neighborhood Targeting? Neighborhood Targeting can help marketers reach mobile users in areas with a high visitation affinity to […]
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Omnichannel Marketing
What is Omnichannel Marketing? Omnichannel marketing is a multichannel approach that allows companies to advertise across all channels and devices, […]
Omnichannel Strategy
Why is Omnichannel Strategy Important? Omnichannel strategy is a strategy that allows brands, advertisers, agencies and marketers to reach consumers […]
On-premise Marketing
What is On-premise Marketing? On-premise marketing (also called on-premise targeting) allows marketers to reach consumers in real-time when they are […]
OTT
What is OTT? OTT, or Over the Top, is the delivery of TV programming via the internet. OTT content can […]
Out-of-home (OOH)
What is Out-of-Home (OOH) Advertising? Out-of-home (OOH) advertising is any type of digital or static media that is shown outside […]
Overlay Ads
What is an Overlay Ad? Overlay ads are small banner ads that can typically be found at the bottom of […]
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Parcel Map
What is a Parcel Map? A parcel map, also known as a property map and tax map, are maps typically built […]
Pick-Up & Delivery Zones
What Are Pick-Up & Delivery Zones? Pick-up and delivery zones is a feature on GroundTruth that show areas surrounding a […]
Pre-Roll Ads
What are Pre-Roll Ads? Pre-roll ads are promotional videos that appear before the main video that a user has selected […]
Programmatic Buying
What is Programmatic Buying? Programmatic buying is the automated purchase of data-driven, targeted ads. Advertisers can choose to purchase ad […]
Programmatic Display Advertising
What is Programmatic Display Advertising? Programmatic Display Advertising is the automated buying process of data-driven, targeted ads. Advertisers can choose […]
Prospecting
What is Prospecting? In advertising, prospecting is the effort of attracting new audiences who are likely to convert to customers. […]
Proximity Targeting
What is Proximity Targeting? Proximity Targeting is a marketing technique that uses mobile location services to reach consumers in real-time when […]
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Radius Targeting
What is Radius Targeting? Radius targeting is an advertisement technique to target consumers when they are near a predefined location. […]
Real-Time Bidding (RTB)
What is Real-Time Bidding (RTB)? Real-time bidding (RTB) is the automated process of buying and selling ad inventory on an […]
Real-Time Targeting
What is Real-Time Targeting? Real-time targeting is a way for advertisers to deliver personalized advertising messages to the right audience, […]
Request for Proposal (RFP)
What is a Request for Proposal (RFP)? An RFP is sent from an agency asking a partner to submit a […]
Return on Ad Spend (ROAS)
What is Return on Ad Spend (ROAS)? ROAS, or Return on Ad Spend, is a way to measure marketing success […]
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Second Party Data
What is Second-Party Data? Second party data, or 2nd party data, is data that comes from a source other than […]
Secondary Action Rate (SAR)
What is Secondary Action Rate (SAR)? SAR is a performance measure based on the percentage of ads that resulted in […]
Software Developer Kit (SDK)
What is a Software Developer Kit (SDK)? An SDK is a full set of tools that can be used by […]
Store Visitation Lift (SVL)
What is Store Visitation Lift (SVL)? SVL measures the increase in foot traffic to a brick-and-mortar location or point of […]
Supply Side Platform (SSP)
What is a Supply-Side Platform (SSP)? A supply-side platform, or SSP, is an AdTech software platform that allows digital publishers […]
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Third Party Data
What is Third-Party Data? Third-party data (or 3rd-party data) is data that brands purchase from other sources, which were not […]
Third-Party Verification
What is Third-Party Verification? Third-party verification (TPV) is the process of having an independent third party verify a customer’s purchase, […]
Types of Display Ads
What are Types of Display Ads? There are many types of display ads, the most common being: Banner ads: Ad […]