Marketing Glossary

Curious about a certain marketing or advertising term? Our glossary has you covered.

CCPA

What is the California Consumer Privacy Act (CCPA)? The California Consumer Privacy Act, or CCPA, is a law that was…

What is a Supply-Side Platform (SSP)? A supply-side platform, or SSP, is an AdTech software platform that allows digital publishers…

What is Third-Party Data? Third-party data (or 3rd-party data) is data that brands purchase from other sources, which were not…

What is Third-Party Verification? Third-party verification (TPV) is the process of having an independent third party verify a customer’s purchase,…

What is OTT? OTT, or Over the Top, is the delivery of TV programming via the internet. OTT content can…

What is CTV? CTV, or Connected TV, is a device that connects to a television to provide streaming services. CTV…

What is Prospecting? In advertising, prospecting is the effort of attracting new audiences who are likely to convert to customers.…

What is Real-Time Bidding (RTB)? Real-time bidding (RTB) is the automated process of buying and selling ad inventory on an…

What is Real-Time Targeting? Real-time targeting is a way for advertisers to deliver personalized advertising messages to the right audience,…

What is Return on Ad Spend (ROAS)? Return On Ad Spend, or ROAS, is an efficiency metric that helps advertisers…