Marketing Glossary

Curious about a certain marketing or advertising term? Our glossary has you covered.


What is Campaign Attribution? Campaign attribution is the identification of actions (serving ads) that contribute to a desired outcome (a…

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What are Cookies? Cookies can be thought of as tags placed on a webpage. These tags help advertisers identify a…

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What is AdTech? AdTech is an abbreviation for “advertising technology” and refers to the software and technology platforms that are…

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