Marketing Glossary

Curious about a certain marketing or advertising term? Our glossary has you covered.

Foot Traffic

Marketers are under immense pressure from executives and board members to deliver results. Metrics like impressions or traffic won’t cut…

What is the California Consumer Privacy Act (CCPA)? The California Consumer Privacy Act, or CCPA, is a law that was…

What is a Supply-Side Platform (SSP)? A supply-side platform, or SSP, is an AdTech software platform that allows digital publishers…

What is Third-Party Data? – Definition Third-party data (or 3rd-party data) is data that brands purchase from other sources, which…

What is Third-Party Verification? Third-party verification (TPV) is the process of having an independent third party verify a customer’s purchase,…

What is OTT? OTT, or Over the Top, is the delivery of TV programming via the internet. OTT content can…

What is CTV? — Definition & Meaning Connected TV (CTV) refers to any television or device that can connect to…

What is Prospecting? In advertising, prospecting is the effort of attracting new audiences who are likely to convert to customers.…

What is Real-Time Bidding (RTB)? Real-time bidding (RTB) is the automated process of buying and selling ad inventory on an…

What is Real-Time Targeting? Real-time targeting is a way for advertisers to deliver personalized advertising messages to the right audience,…