Location-based Marketing & AdTech Glossary

We get it: online advertising can be confusing! So we’ve created this glossary to guide you through the ins and outs of location-based advertising.





What is the California Consumer Privacy Act (CCPA)? The California Consumer Privacy Act, or CCPA, is a law that was […]

Click–through rate (CTR)

What is Click–through rate (CTR)? CTR (click-through rate) refers to the percentage of users that see an ad with some sort […]

Contextual Targeting

What is Contextual Targeting? Contextual targeting, or contextual marketing, is the act of placing display ads on websites that are […]

Conversion Pixel

What is a Conversion Pixel? A conversion pixel is a piece of code that is provided to advertisers to place […]


What are Cookies? Cookies can be thought of as tags placed on a webpage. These tags help advertisers identify a […]

Cost Per Click (CPC)

What is Cost-Per-Click (CPC)? Cost-per-click, or CPC marketing, is an advertising practice in which an advertiser pays a cost to […]

Cost Per Impression (CPM)

What is Cost Per Impression (CPM)? CPM, also referred to as Cost Per Thousand, is an ad payment model most […]

Cost Per Visit (CPV)

What is Cost Per Visit (CPV)? CPV (Cost Per Visit) is a guaranteed performance buying model in which marketers only […]

Cross-Device Targeting

What is Cross-Device Targeting? Cross-device targeting is the ability to target users on different devices, such as mobile, desktop, and […]


What is CTV? CTV, or Connected TV, is a device that connects to a television to provide streaming services. CTV […]

CTV Advertisements Cost

How Much Do CTV Advertisements Cost? Connected TV, or CTV, advertisements usually cost between $20-$50 per thousand impressions. The pricing […]

Custom Audiences

What are Custom Audiences? Custom audiences are created by marketers to tailor audience segments based on visitation data, behavioral attributes, […]


Data Governance

What is Data Governance? Data governance is a framework (or guide book) that establishes rules by which an organization or […]

Demand-Side Platform (DSP)

What is a Demand-Side Platform (DSP)? A demand-side platform (DSP) is platform in which advertisers can purchase digital ads from […]

Designated Market Area (DMA)

What are Designated Market Areas (DMA)? A designated market area (DMA), also referred to as a media market, is a region […]

Desktop Display Advertisements Cost

How Much Do Desktop Display Advertisements Cost? Desktop display advertisements cost between $3.50-$15 CPM (cost per mille) per campaign. However, […]

Digital Display Ads

What are Digital Display Ads? Digital Display Ads are a type of advertising in which ads are served online and […]

Digital Out-of-home (DOOH)

What is Digital Out-Of-Home (DOOH)? DOOH, or Digital Out-of-Home, refers to advertising that is displayed digitally in locations outside the […]

Display Advertising Services

What are Display Advertising Services? Display advertising services allow marketers to accurately build and target specific audiences across various devices […]

Display Banner Ads

What are Display Banner Ads? A Display Banner Ad is a form of display ad which is typically used for […]

Display Retargeting

What is Display Retargeting? Display Retargeting (often called Display Remarketing) is the additional targeting of a consumer that has already […]

Dynamic Creative

What is Dynamic Creative? Dynamic creative (or “dynamic ads”) is a method of programmatic advertising that results in an ad’s […]

Dynamic Creative Optimization

What is Dynamic Creative Optimization? Dynamic Creative Optimization is a type of display advertising technology that creates personalized ads based […]

Dynamic Distance Overlay (DDO)

What is Dynamic Distance Overlay (DDO)? Dynamic distance overlay (DDO) is dynamically populated text on the ad creative that indicates […]

Types of Display Ads

What are Types of Display Ads? There are many types of display ads, the most common being: Banner ads: Ad […]