It’s only been about ten years since businesses started investing in eLearning, but the industry is well on its way to transforming education. Growing at an annual rate of 7.5%, the eLearning market is expected to reach $275 billion by…
How the American Red Cross used GroundTruth's location targeting platform to drive potential blood donors into nearby blood banks.
Conventional wisdom held that department stores should never undercut themselves with their own discount brands, but conventional wisdom is for the birds these days. In fact, GroundTruth’s Q2 Retail Foot Traffic report showed that discount brands are actually gaining share…
Worried that your local business can’t compete with the behemoth next door? Fear no more. Our local mobile advertising platform, GroundTruth Ads Manager, puts a mighty weapon at your fingertips and gives you a competitive edge over businesses still relying…
How Curry's PC World used location technology to drive 12.4% incremental store visits among its omnichannel shoppers.
Hamburg, 12. Juli 2018 – Standortbasiertes Marketing wird von 91 Prozent der deutschen Marketing Managern als Brücke zwischen Konsumentenverhalten online und offline erkannt. 43 Prozent der Befragten führen aktuell solche Kampagnen durch und 24 Prozent planen, dies in den nächsten…
GroundTruth wins MOMA award for Best use of Location Based Services with engaging Timberland Flex and the City campaign
GroundTruth Wins I-COM Data Creativity Award with successful Outback Steakhouse Cost Per Visit campaign.
Can you remember what stores you visited last Tuesday? Or what restaurants you frequented in the last month? Marketers currently rely on consumers to accurately report on their behaviors, but memory and opinion can often skew perception. With foot traffic…
Today, even small- and medium-sized business can harness the power of location data by using platforms that let them deliver in-app ads directly to people’s mobile devices. But having access to location data is one thing. Knowing how to use…
GroundTruth’s VP and Head of Retail & Restaurant, Alicia DiStefano, recently spoke with Footwear News about the value of brick-and-mortar and her tips on how retailers can accelerate sales. To see the full Q&A, read below: 1. What solutions does…
How Athleta kept brand awareness and in-store visits active during the holidays.