Build Up Your Home Improvement Marketing Strategy With Location Targeting
The home improvement business is booming. According to reports, home…
Blog
Expert analysis on trends impacting the marketing landscape.
Read MoreBuild Up Your Home Improvement Marketing Strategy With Location Targeting
One-on-One with Nordstrom: How They’re Prepping for the Holiday Rush
GroundTruth’s VP of Retail and Restaurant, Alicia DiStefano, sat down…
Advertising’s Unconscious Bias: Marketing to the Over-50s
“The over 50s have all the money.” A stark and…
Reach Pharmacy Retail Shoppers With Location Targeting
From prescriptions to over-the-counter medications, personal hygiene products, and household…
Changing MARTECH: Driving Inclusivity and Diversity
On Thursday 27th September, we held the second event for…
Meet the #GTeam: An Interview with Campaign Manager, Scot Brown
In this new blog series, “Meet the #GTeam,” we’ll be…
How GroundTruth Is Helping State Lotteries Increase Their Winnings
Jackpot winners don’t have to be the only ones getting…
Why eLearning is a Must for Today’s Digital Marketer
It’s only been about ten years since businesses started investing…
Meet the #GTeam: An Interview with Talent Acquisition Manager Sam Maldonado-Quiles
In this new blog series, “Meet the #GTeam,” we’ll be…
Lifting the Hood on Location Marketing
By now we’ve all heard of location targeting and the…
How GroundTruth Uses Random Forests to Predict A User’s Next Store Visit
In location marketing, we take a user’s location data—where someone…
3 Ways Location Data Can Benefit Publishers: Introducing Publisher Audience Insights
As a publisher of an app, you probably already know…