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Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
2023 Holiday Strategy Guide - Retail
The Lean: Leisure & Entertainment Insights Brief
Are You Really Measuring the Performance of Your CTV Campaigns?
Digital Audio and CTV: Ideal Channels to Advertise to Sports Fans
As sports fans shift toward CTV and digital audio, advertisers have a unique opportunity to reach highly engaged audiences.
Gary’s QuickSteak Sales Sizzle with a 30% Lift Tied to Blend of Mobile, CTV and Audio Multichannel Campaign
By combining powerful media channels backed by GroundTruth’s attribution, the brand favorite saw sales soar within weeks at Walmart and Sam’s Club stores.
Drive Growth with Q1 Ad Spend
Advertisers tend to slow down spending at the top of the year. Here are a few reasons to rethink that strategy.
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Read how Dave's Hot Chicken used GroundTruth's location-based and audience-based targeting strategies in order to drive return on ad spend (ROAS) and increase sales lift.
Ad Strategies to Drive Faster Conversions
The real business result all advertisers want is conversions. Here are strategies for driving faster conversions.