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Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
2023 Holiday Strategy Guide - Retail
The Lean: Leisure & Entertainment Insights Brief
Are You Really Measuring the Performance of Your CTV Campaigns?
Essential Channels for Ads that Drive Real Business Results
What ad channels work best together to drive real business results? We'll tell you.
Toyota Drives 1.2k Visits with GroundTruth’s Cost Per Visit Model
How GroundTruth helped Toyota steer high-intent customers to their dealerships.
Signs Your Ad Platform Uses High Quality Data
Three signs that your ad platform uses the quality data necessary to drive real business results.
How to Build Precise Audience Targeting for Full-Funnel Marketing Strategies
Audience targeting determines much of the success of your campaigns. Here's how to make it more precise.
Dr. Scholl’s Campaign Results in 13k Products Added to Cart
Read how Dr. Scholl's campaign with GroundTruth drove 13K+ products added to carts, boosting ROI through precise location targeting.