Resources
Explore our case studies, guides, and blogs to help inspire your next campaign.
You can't miss
A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
Connected TV and OTT: Everything You Need to Know
It's time to add CTV and OTT into your media mix. We'll tell you everything you need to know to be successful.
How CTV Supercharges Omnichannel Marketing Strategies
Build stronger omnichannel marketing strategies when you add CTV to your media mix. We'll show you how it's done.
Beyond MAIDs: Identity Graphs and Other Features GroundTruth Uses to Protect Advertisers
Learn how GroundTruth maintains campaign performance and helps customers drive better results at speed and scale.
GroundTruth Announces CTV+ for Increased Campaign Performance
To help customers improve campaign performance, maximize CTV ad spend and get real business results, GroundTruth announces CTV+!
Unmasking Halloween 2023
Unveil the secrets of last year's spooky season with GroundTruth's
exclusive insights. Explore daily foot traffic by category, uncover
audience affinities, and discover the top brands that reigned
supreme. Let GroundTruth's data guide your brand to bewitching
success this Halloween season!