Marketing Glossary

Curious about a certain marketing or advertising term? Our glossary has you covered.

Native Ads Network

What is a Native Ads Network? A Native Ads Network is when native advertisements appear within the content flow of the target app or website. The publisher has the ability to customize native ads to blend in with the look and feel of their app or webpage. These ads are displayed alongside page content, providing interaction and engagement superior to traditional display advertising. Because native ads are meant to blend in, users typically cannot tell the ad from the other content. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

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Programmatic Display Advertising

What is Programmatic Display Advertising? Programmatic Display Advertising is the automated buying process of data-driven, targeted ads. Advertisers can choose to purchase ad inventory based on highly qualified audience targeting and only bid on available impressions when their targeting methods match. This ensures that advertisers only show their ads to potential customers. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

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Display Banner Ads

What are Display Banner Ads? A Display Banner Ad is a form of display ad which is typically used for mobile (in-app and web) and desktop advertising campaigns. A display banner ad is a simple image, which usually contains a clear call-to-action, and an image of the product or service advertised. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

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Digital Display Ads

What are Digital Display Ads? Digital Display Ads are a type of advertising in which ads are served online and delivered on various devices and screen sizes such as mobile, tablet, desktop, and connected TVs . Digital display ads come in different formats, including banner ads, videos, and GIFs. Used effectively, digital display ads are a great way to build brand awareness or drive online and in-store traffic. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

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Geo Farming

Geo-Farming, commonly known as geo-retargeting, is a tactic used by mobile advertisers to target customers at a specific location - whether on premise or in proximity of a point of interest - and re-target them at a later time with the same ad.
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Weather Targeting

What is Weather Targeting? Weather targeting, also called Weather triggering, is an advertising tactic enabling marketers to target their advertisements against many weather conditions and quantifiable weather parameters including temperature, wind, UV index, and weather alerts. For example, an ice cream shop may want to use weather targeting to reach customers within a defined radius when the temperature is over 80°F. Alternatively, a department store may want to run an advertisement on winter coats when snow is in the forecast. Weather targeting helps improve relevance based on real-time information to help create better-targeted ads that greatly impact the conversion rate. Learn more about weather targeting at GroundTruth and discover the power of location at your fingertips. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

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Visitation Metrics

What are Visitation Metrics? Visitation metrics are indicators that measure foot traffic into physical store locations. Learn more about GroundTruth’s new Projected Visits metric, which uses statistical sampling of visitation metrics to get a more complete picture of in-store visits. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

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Store Visitation Lift (SVL)

What is Store Visitation Lift (SVL)? SVL measures the increase in foot traffic to a brick-and-mortar location or point of interest that results from a mobile ad campaign. This measurement is made possible by leveraging mobile location signals to track the whole marketing funnel, from the time consumers were exposed to an ad and then entered into a defined location. There are a variety of tactics available to increase Store Visitation Lift by targeting consumers with an advertisement based on their real-time location, including geofencing, beacon technology, and Blueprint technology. This area of marketing is called location-based marketing or geolocation advertising. Learn more about how to improve your Store Visitation Lift at GroundTruth and discover the power of having mobile location targeting at your fingertips. Learn more about GroundTruth’s new Projected Visits metric, which uses statistical sampling of visitation metrics to get a more complete picture of in-store visits. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

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Software Developer Kit (SDK)

What is a Software Developer Kit (SDK)? An SDK is a full set of tools that can be used by developers to create software applications that communicate with other third-party applications. SDKs are used by these developers to communicate with ad networks and receive advertising content in exchange for any available ad space they have created. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

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