Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
CTV
What is CTV? CTV, or Connected TV, is a device that connects to a television to provide streaming services. CTV…
Prospecting
What is Prospecting? In advertising, prospecting is the effort of attracting new audiences who are likely to convert to customers.…
Real-Time Bidding (RTB)
What is Real-Time Bidding (RTB)? Real-time bidding (RTB) is the automated process of buying and selling ad inventory on an…
Real-Time Targeting
What is Real-Time Targeting? Real-time targeting is a way for advertisers to deliver personalized advertising messages to the right audience,…
Return on Ad Spend (ROAS)
What is Return on Ad Spend (ROAS)? ROAS, or Return on Ad Spend, is a way to measure marketing success…