Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
IP Address
What is an IP Address? An IP address, or IP addresses, are one of many signals used in GroundTruth’s Audience…
GDPR
What is GDPR (General Data Protection Regulation)? The General Data Protection Regulation, or GDPR, is a law that came into…
Foot Traffic Attribution
What is Foot Traffic Attribution? Foot traffic attribution is the ability to attribute physical store traffic to your digital ads.…
First Party Data
What is First-Party Data? First-party data, or 1st party data, is the information that a company collects directly from its…
Digital Out-of-home (DOOH)
What is Digital Out-Of-Home (DOOH)? DOOH, or Digital Out-of-Home, refers to advertising that is displayed digitally in locations outside the…