Location SDK
What is a Location SDK? A Location SDK is a software development kit that can help publishers and brands by…
Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
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Location-based Marketing
What is Location-based Marketing? Location-based marketing (also known as geotargeting marketing, geolocation marketing, proximity-based marketing, and hyper-local marketing) is the…
Location Audiences
What are Location Audiences? Location Audiences are defined as mobile users who have visited a specific brand or category within…
Managed Services
What is Managed Services? This refers to GroundTruth’s business that is managed by the Account Management team, where the advertiser…
Key Performance Indicators (KPIs)
What are Key Performance Indicators (KPIs)? KPIs (key performance indicators) are metrics and benchmarks that measure the success and overall…
IO contract
What are IO Contracts? The IO contract, which stands for Insertion Order is the final step in the ad proposal…
Geotargeting
What is Geotargeting? Geotargeting (also known as proximity targeting) is an advertising technology that displays content based on an automated…
Ad Impression
What is an Ad Impression? An ad impression is the number of times a consumer is exposed to an advertisement.…
Geo-tagging
What is Geo-tagging? Geo-tagging is the process of adding geographical information (metadata) to various media (images, videos, status updates). Example:…
Geofencing Marketing Campaigns
What are Geofencing Marketing Campaigns? Geofencing Marketing Campaigns are methods of location-based advertising where consumers are targeted based on their…