Location Targeting
What is Location Targeting? Read up now and learn how it can impact your business. Discover the world of location-based advertising with GroundTruth.
Marketing Glossary
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Location SDK
What is a Location SDK? A Location SDK is a software development kit that can help publishers and brands by providing sophisticated location intelligence to their apps. It works when verified location signals are mapped to real-world places through a sophisticated database, such as our Blueprints technology. When a mobile user is within the boundaries of a location, the app is notified in real-time. Learn more about how you can utilize GroundTruth’s location SDK and discover the world of location-based marketing at your fingertips! Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us
Location-based Marketing
What is Location-based Marketing? Location-based marketing (also known as geotargeting marketing, geolocation marketing, proximity-based marketing, and hyper-local marketing) is the act of displaying content to a mobile user based on locations they are in or have visited in the past. For example, if a user visits a car dealership, the dealership could target the user with an ad or promotion at a future point in time to try and close the sale. This could be in the form of either geotargeting or geofencing. At GroundTruth our location-based marketing platform allows you to deliver personalized content to your target consumer at the right place and time. Learn more today! Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us
Location Audiences
What are Location Audiences? Location Audiences are defined as mobile users who have visited a specific brand or category within a specified timeframe, usually up to 90 days.
Managed Services
What is Managed Services? This refers to GroundTruth’s business that is managed by the Account Management team, where the advertiser has less control over the media buy, and GroundTruth’s team takes on most of the heavy lifting. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us
Key Performance Indicators (KPIs)
What are Key Performance Indicators (KPIs)? KPIs (key performance indicators) are metrics and benchmarks that measure the success and overall performance of a campaign. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us
IO contract
What are IO Contracts? The IO contract, short for Insertion Order, is the final step in the ad proposal process. It represents a formal commitment from an advertiser to run a campaign with a publisher or media partner, locking in the specific terms both parties have agreed to before any ads go live. What Does an IO Contract Include? An IO document typically outlines everything needed to execute an advertising campaign without ambiguity. Standard elements of an IO agreement include: Campaign dates — the start and end dates of the ad flight Ad placements — the specific channels, formats, or inventory where ads will run (display, mobile, CTV, audio, etc.) Budget and pricing — total spend, CPM rates, or other pricing models agreed upon Creative specifications — ad sizes, formats, and any technical requirements Targeting parameters — audience segments, geographies, or contextual criteria Cancellation and revision terms — conditions under which either party can make changes Once both the advertiser and the publisher sign the IO agreement, it becomes a binding document that governs how the campaign will run. Why IO Contracts Matter in Advertising IO in advertising serves as the handshake that moves a deal from negotiation to execution. Without a signed IO contract, ad campaigns lack the legal and operational foundation needed to proceed confidently. For advertisers, the IO document provides a clear record of what was purchased and at what price, making it easier to hold media partners accountable. For publishers and ad platforms, it confirms budget commitment before allocating inventory. The IO agreement also creates a paper trail that supports billing, reconciliation, and post-campaign reporting, reducing disputes over what was delivered versus what was promised. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve…
Geotargeting
What is Geotargeting? Geotargeting (also known as proximity targeting) is an advertising technology that displays content based on an automated or assumed knowledge of an end user’s location in the real world. For example, a car repair shop might use geotargeting to serve an ad to all users within 10 miles of their location. If a user has opted into location services for an app on their phone, geotargeting could be used to send a user an ad based on the user’s exact location. For example, targeting a user when they pass by your restaurant. With the advent of Geotargeting, advertisers are able to create more relevant ads resulting in increased engagement. Learn more about geotargeting and how we employ this tactic at GroundTruth. Discover the power of geotargeting at your fingertips. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us
Ad Impression
What is an Ad Impression? An ad impression is the number of times a consumer is exposed to an advertisement. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us
Geo-tagging
What is Geo-tagging? Geo-tagging is the process of adding geographical information (metadata) to various media (images, videos, status updates). Example: Tagging yourself or an image with your current location on Facebook. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us