Click–through rate (CTR)
What is Click–through rate (CTR)? CTR (click-through rate) refers to the percentage of users that see an ad with some sort…
Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
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Beacon Advertising
What is Beacon Advertising? Beacon advertising is an advertising technique to target consumers based on their physical location. This is…
Cost Per Visit (CPV)
What is Cost Per Visit (CPV)? CPV (Cost Per Visit) is a guaranteed performance buying model in which marketers only…
Cost Per Impression (CPM)
What is Cost Per Impression (CPM)? CPM, also referred to as Cost Per Thousand, is an ad payment model most…
Conversion Pixel
What is a Conversion Pixel? A conversion pixel is a piece of code that is provided to advertisers to place…
Blueprints Technology
What is Blueprints Technology? Blueprints is the industry’s largest and most accurate geofencing platform. Unlike typical geofencing platforms, which creates…
Behavioral Targeting
What is Behavioral Targeting? Behavioral targeting is a method of advertising that targets consumers based on their online and offline…
Beacon Technology
What is Beacon Technology? Beacons are small physical devices, which broadcast a radio signal that can be detected by smartphones.…
Audience Targeting
What is Audience Targeting? Audience Targeting is a way for marketers to reach likely consumers with precision and scale based…
Ad Server
What is an ad server? An ad server is a web-based technology dedicated to the delivery of advertisements. This specialization…