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Marketing Glossary

Curious about a certain marketing or advertising term? Our glossary has you covered.

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Secondary Action Rate (SAR)

What is Secondary Action Rate (SAR)? SAR is a performance measure based on the percentage of ads that resulted in action beyond the initial ad click. In mobile advertising, this could be clicking to call an establishment or to get directions to the nearest store. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

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Request for Proposal (RFP)

What is a Request for Proposal (RFP)? An RFP is sent from an agency asking a partner to submit a business and/or campaign proposal. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

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Radius Targeting

What is Radius Targeting? Radius targeting is an advertisement technique to target consumers when they are near a predefined location. Radius targeting is considered the most basic method of real-time location targeting known as geofencing, whereas a radius is placed around a place’s address, targeting mobile users within that radius. Radius targeting can be customized to any size down to .25-mile radius. However, since addresses were built to provide directions to the location, many times the physical location is across the parking lot or on the street. Depending on your goals, this could lead to wasted ad spend. Learn more about radius targeting at GroundTruth and discover the power of having location-based mobile advertising at your fingertips. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

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Proximity Targeting

What is Proximity Targeting? Proximity Targeting is a marketing technique that uses mobile location services to reach consumers in real-time when they are around a store location or point of interest. This is done by defining a radius around a specific location. If a consumer has opted into location services on their mobile phone and enters within this radius, proximity targeting allows you to trigger an advertisement or message to that consumers in an effort to influence their behavior. For example, if you are a restaurant and you want to target consumers within a 1 mile radius. You could set up proximity targeting around your restaurant so when consumers walk into that radius they will be triggered with an advertisement. Learn more about proximity targeting at GroundTruth and discover the power of location-based marketing. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

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Programmatic Buying

What is Programmatic Buying? Programmatic buying is the automated purchase of data-driven, targeted ads. Advertisers can choose to purchase ad inventory based on highly qualified audience targeting and only bid on available impressions when their targeting methods match the available impression. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

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Parcel Map

What is a Parcel Map? A parcel map, also known as a property map and tax map, are maps typically built to identify property boundaries and is a popular data source for industries such as real-estate. Parcels can often contain many businesses in the same plot. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

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On-premise Marketing

What is On-premise Marketing? On-premise marketing (also called on-premise targeting) allows marketers to reach consumers in real-time when they are in a precisely defined geofenced or ‘Blueprinted’ location. With on-premise marketing you can target users at specific locations (such as a mall, parking lot, point of interest or a competitors store) or areas within walking distance, to immediately impact present and future behaviors. For example, a department store targeting a user with a sale or coupon when they enter the store or a restaurant serving an ad to a previous customer when they are in the proximity of the restaurant. To make on-premise marketing possible, users must opt into location services on their mobile phone.   Learn more about on-premise marketing at GroundTruth and discover the power of having a location-based marketing platform at your fingertips. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

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Neighborhood Targeting

What is Neighborhood Targeting? Neighborhood Targeting can help marketers reach mobile users in areas with a high visitation affinity to your brand or store by coupling visitation patterns and audience segments with custom geographical boundaries. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

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Media Planning

What is Media Planning? Media planning is a  process in which an agency or brands details the objectives, strategies, and resources used to reach a targeted audience. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

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Media Brief

What is a Media Brief? A media brief is a resource that outlines the advertising objectives, target audience, budget, and other criteria that are important to the client. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

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