Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
Second Party Data
What is Second-Party Data? Second party data, or 2nd party data, is data that comes from a source other than…
Pre-Roll Ads
What are Pre-Roll Ads? Pre-roll ads are promotional videos that appear before the main video that a user has selected…
Overlay Ads
What is an Overlay Ad? Overlay ads are small banner ads that can typically be found at the bottom of…
Out-of-home (OOH)
What is Out-of-Home (OOH) Advertising? Out-of-home (OOH) advertising is any type of digital or static media that is shown outside…
Ad Inventory
What is Ad Inventory? Ad inventory is the amount of ad space that a publisher has to sell. Ad inventory…