Pros and Cons of Video Advertising Methods
Video marketing helps brands build better connections with audiences & generates stronger consumer awareness. GroundTruth explores which video options are beneficial for your brand.
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Expert analysis on trends impacting the marketing landscape.
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Maximizing Your Media Mix: How to Drive Sales with Retail Media Networks & Location Marketing Solutions
Understand why retail media markets can & should be used with location marketing solutions to help drive sales and push your business further.
GroundTruth Insights Spotlight: Summer Retail Trends Reveal New Shopping Patterns Among Consumers
In this latest Insights Spotlight, we analyze visits to more than 250 top retail brands from June to July 2022 to uncover shifts in buying habits that are likely to continue impacting marketing decisions for the rest of 2022.
Programmatic Q&A Spotlight: Key Trends Impacting Programmatic Planning and Execution
Meet GroundTruth’s VP of Programmatic, George Tarnopolsky.
GroundTruth QSR Insights Spotlight
This summer, GroundTruth’s QSR Insights Spotlight sheds light onto QSR consumer behavior from May to June.
Consumer Travel Trends 2022: 3 Key Insights from FADMO
Read our 3 big takeaways about 2022 Consumer Travel Trends from FADMO: the Destinations Florida Marketing Summit and learn about how to be competitive in the Travel/Tourism market.
Top 10 Reasons Agencies Are Using Location Marketing Partners
Read the top ten reasons why partnering with a location marketing company like GroundTruth can improve your agency’s ROI.
Complete Guide to Display Advertising
Learn about the different types of display ads, how to measure display ad performance and best practices in our Complete Guide to Display Advertising.
GroundTruth’s Connected TV Calculator: Maximize Your Ad Budget
Try GroundTruth’s Connected TV (CTV) Calculator to understand if you’re fully maximizing your ad budget.
Spring Advertising: 3 Tips to Update Your Ad Strategy
With spring in the air, it’s time to reevaluate your advertising and marketing strategy. Read our 3 tips for updating your spring advertising strategy.
How CTV Advertising Will Continue to Disrupt the Game
Mike Brooks & Tom Donoghue chat about the current state of the advertising market and how it relates to CTV and the emergence of convergent TV and QR code advertising.
4 Questions to Ask Your Location-Based Advertising Company
Make sure you’re asking your location-based advertising company the right questions. Learn about the GroundTruth advantage as a location-data company.