The 2022 Consumer Brand Journey Starts by Opening the Front Door
Advertising should drive awareness, create interest, influence action, and solve…
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Expert analysis on trends impacting the marketing landscape.
Read MoreThe 2022 Consumer Brand Journey Starts by Opening the Front Door
Year in Review: 2021 Insights and Marketing Strategies for 2022 – Part 2
Tune in to Part 2 of GroundTruth’s Year-In-Review series that looks into 2021 market insights and 2022 strategies for the restaurant, retail, and CPG industries.
Year in Review: 2021 Insights and Marketing Strategies for 2022 – Part 1
Our 2021 Year-In-Review summarizes GroundTruth’s foot traffic insights and provides marketing strategies for 2022. Part 1 looks at the automotive & travel industries.
2021 Summer Foot Traffic Signals Positive Holiday Shopping Season
Interested in seeing how 2021 summer foot traffic affects the holiday shopping season? Check out GroundTruth's blog based on insights from The Lean: Travel and the Foot Traffic Tracker.
Don’t Wait to Winterize Your Advertising Strategy
As we all get set to enjoy the traditions of…
3 Key Takeaways from the Restaurant Franchising and Innovation Summit
GroundTruth attended the latest 2021 Resturant Franchising and Innovation Summit. We learned about how off-premise dining, curbside pickup, and strategic recruiting efforts are needed more than ever in the restaurant space.
GroundTruth Doubles Down on Video with Expansion into Connected TV
Meet GroundTruth’s new VP of CTV, Tom Donoghue.
Why GroundTruth is One of Ad Age’s Best Places to Work
Though COVID-19 has fundamentally changed the way we all work,…
Cracking Consumer Trends this Easter
Much has changed over the last year, but some things always stay the same — including the return of the spring holidays we know and love. With St. Patrick's Day, Passover, and Easter on the way, many marketers are wondering how the pandemic will affect [...]
2021 State of the Market: Key Industry & Consumer Trends
2020 Consumer Trends That Will Continue to Impact Brands in the New Year.
SuitUp for the Competition: GroundTruth Teams Up with an Education Non-Profit to Help Students Build Business Skills
GroundTruth recently teamed up with SuitUp to host a week-long…
GroundBreakers of Brick-and-Mortar: The Drive-In Strikes Back
In this blog series, we are highlighting brands with brick-and-mortar locations that are implementing new and innovative ways to increase foot traffic to their stores. Especially with new COVID-19 restrictions, it’s even more important for brands to provide new ways of interacting with customers all while in a safe environment.