Expert analysis on trends impacting the marketing landscape.
GroundTruth attended the latest 2021 Resturant Franchising and Innovation Summit. We learned about how off-premise dining, curbside pickup, and strategic recruiting efforts are needed more than ever in the restaurant space.
Meet GroundTruth’s new VP of CTV, Tom Donoghue.
Though COVID-19 has fundamentally changed the way we all work,…
Much has changed over the last year, but some things always stay the same — including the return of the spring holidays we know and love. With St. Patrick's Day, Passover, and Easter on the way, many marketers are wondering how the pandemic will affect [...]
2020 Consumer Trends That Will Continue to Impact Brands in the New Year.
GroundTruth recently teamed up with SuitUp to host a week-long…
In this blog series, we are highlighting brands with brick-and-mortar locations that are implementing new and innovative ways to increase foot traffic to their stores. Especially with new COVID-19 restrictions, it’s even more important for brands to provide new ways of interacting with customers all while in a safe environment.
Physical retail stores are more important now than ever before. See how in-store visits will power online shopping during the 2020 holiday season.
Every election year presents its own unique set of challenges for agencies eager to connect with voters.
We already know that more store visits lead to more in-store sales. However, new research shows that driving customers in store also results in more online sales and higher annual spenders for your business. These findings highlight, for the first time, the true value of driving in-store visits for your overall omnichannel marketing strategy.
As businesses reopen, reconnect with customers using location data, GroundTruth Audience Segments, and strategic targeting.
Our reliance on mobile media has been increasing for a long time now, but this year, expect mobile devices to be more crucial to consumers' lives than ever before.