Don’t Wait to Winterize Your Advertising Strategy
As we all get set to enjoy the traditions of…
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Expert analysis on trends impacting the marketing landscape.
Read MoreDon’t Wait to Winterize Your Advertising Strategy
3 Key Takeaways from the Restaurant Franchising and Innovation Summit
GroundTruth attended the latest 2021 Resturant Franchising and Innovation Summit. We learned about how off-premise dining, curbside pickup, and strategic recruiting efforts are needed more than ever in the restaurant space.
GroundTruth Doubles Down on Video with Expansion into Connected TV
Meet GroundTruth’s new VP of CTV, Tom Donoghue.
Why GroundTruth is One of Ad Age’s Best Places to Work
Though COVID-19 has fundamentally changed the way we all work,…
Cracking Consumer Trends this Easter
Much has changed over the last year, but some things always stay the same — including the return of the spring holidays we know and love. With St. Patrick's Day, Passover, and Easter on the way, many marketers are wondering how the pandemic will affect [...]
2021 State of the Market: Key Industry & Consumer Trends
2020 Consumer Trends That Will Continue to Impact Brands in the New Year.
SuitUp for the Competition: GroundTruth Teams Up with an Education Non-Profit to Help Students Build Business Skills
GroundTruth recently teamed up with SuitUp to host a week-long…
GroundBreakers of Brick-and-Mortar: The Drive-In Strikes Back
In this blog series, we are highlighting brands with brick-and-mortar locations that are implementing new and innovative ways to increase foot traffic to their stores. Especially with new COVID-19 restrictions, it’s even more important for brands to provide new ways of interacting with customers all while in a safe environment.
2020 Holiday Season Shopping During COVID-19
Physical retail stores are more important now than ever before. See how in-store visits will power online shopping during the 2020 holiday season.
Top 3 Things to Consider for your Political Cause Media Campaign this Election Year
Every election year presents its own unique set of challenges for agencies eager to connect with voters.
What Store Visits Truly Mean For Your Business
We already know that more store visits lead to more in-store sales. However, new research shows that driving customers in store also results in more online sales and higher annual spenders for your business. These findings highlight, for the first time, the true value of driving in-store visits for your overall omnichannel marketing strategy.
Reopen your Business, Reconnect with your Customers: Strategies to Maximize Your Marketing Efforts
As businesses reopen, reconnect with customers using location data, GroundTruth Audience Segments, and strategic targeting.