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Holiday Season Shopping 2020 During COVID-19 - Physical Stores vs Online Shopping

2020 Holiday Season Shopping During COVID-19

Physical retail stores are more important now than ever before. See how in-store visits will power online shopping during the 2020 holiday season.

Top 3 Things to Consider for your Political Cause Media Campaign this Election Year

Every election year presents its own unique set of challenges for agencies eager to connect with voters.

What Store Visits Truly Mean For Your Business

We already know that more store visits lead to more in-store sales. However, new research shows that driving customers in store also results in more online sales and higher annual spenders for your business. These findings highlight, for the first time, the true value of driving in-store visits for your overall omnichannel marketing strategy.

Reopen your Business, Reconnect with your Customers: Strategies to Maximize Your Marketing Efforts

As businesses reopen, reconnect with customers using location data, GroundTruth Audience Segments, and strategic targeting.

Sure-Fire Creative Best Practices for Better Mobile Campaigns

Our reliance on mobile media has been increasing for a long time now, but this year, expect mobile devices to be more crucial to consumers' lives than ever before.

Cell Phone Ads - How Mobile Phone Advertising Works

A Marketer’s Complete Guide to Mobile Phone Advertising

Geolocation advertising can help you to increase foot traffic to your store and drive sales. Learn about geolocation data and software today!

Stepping into the New Normal: Uncover and Understand Consumer Sentiment based on Visitation Trends

As the global economy embarks on the road to recovery, GroundTruth's Foot Traffic Dashboard can help spread some light on patterns and behaviors emerge from the COVID-19 pandemic.