Geolocation Advertising: A Guide to Geolocation Data for Marketers
Geolocation advertising can help you to increase foot traffic to your store and drive sales. Learn about geolocation data and software today!
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Expert analysis on trends impacting the marketing landscape.
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Auswirkungen von COVID-19 auf das Konsumentenverhalten
Das Corona-Virus hat Einfluss auf alle Branchen und Bereiche –…
How Retailers Can Charge Forward During Challenging Times
Retailers have long understood the importance of connecting with their…
Staying Connected With Your QSR and Fast Casual Customers While Social Distancing
As consumers continue to stay home in an effort to…
Ramadan: Top 5 things advertisers need to keep in mind for their campaigns
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Here’s How Grocery and CPG Brands Can Better Serve Their Customers in Times of Rapid Change
At this very moment, the retail landscape is changing in…
Improve Your Tax Season Strategy with Location Marketing
Due to the societal disruption caused by the COVID-19 pandemic,…
Proximity Marketing [The Complete Guide to Success]
With almost 5 billion mobile phone users around the world,…
Six Consumer Trends to Watch in 2020
It’s been another exciting twelve months in tech as consumer…
Women@GroundTruth: Taking Your Seat at the Table
Since its launch in 2018, Women@GroundTruth — GroundTruth’s employee resource…
Driving Visits: A Step-by-Step Strategy
Whether you’re running a quick service restaurant, real estate business,…
GroundBreakers of Brick-and-Mortar: Reinventing the Drive-Thru at McDonald’s
In this blog series, we are highlighting brands with brick-and-mortar…