How Financial Services Brands Can Leverage GroundTruth’s Ads Manager Platform
When you look at bank branch trends, you might think…
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Expert analysis on trends impacting the marketing landscape.
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7 Creative Best Practices for Better Mobile Ads
It’s undeniable: Your brand stands to gain a tremendous amount…
How to Use Location Targeting in Your Real Estate Marketing Plan
Location, location, location – that old saying about real estate…
5 Best Fitness Marketing Practices To Advertise Your Fitness Studio
As consumers continue to invest in their health and fitness,…
Store Visits vs Ad Engagements: Which is Best for Sales Lift?
One of the biggest challenges facing digital marketers today is…
Using Location for Event Targeting
Social influencers, mobile apps, and emerging technology like virtual and…
New Store Openings Aren’t Grand Without Location Data
Retailers don’t have it easy. They continue to face pressure…
5 Reasons Why Mobile Advertising is Important
There’s no doubt about it: mobile is critical to marketing…
GroundBreakers of Brick-and-Mortar: Cashierless Shopping at Amazon Go
In this blog series, we are highlighting brands with brick-and-mortar…
Why Data Quality and Accuracy at Scale Drive Better Marketing Results
Data powers businesses of all kinds, and GroundTruth is no…
How Connected Are Your Employees? Exploring the Value of Employee Resource Groups
According to the US Department of Labor’s Bureau of Labor…
How to Effectively Drive Customers to Location-Based Landing Pages
The Link Between Landing Pages and Location Marketing For the…