Blog
Expert analysis on trends impacting the marketing landscape.
Here’s How Grocery and CPG Brands Can Better Serve Their Customers in Times of Rapid Change
At this very moment, the retail landscape is changing in…
Improve Your Tax Season Strategy with Location Marketing
Due to the societal disruption caused by the COVID-19 pandemic,…
Proximity Marketing [The Complete Guide to Success]
With almost 5 billion mobile phone users around the world,…
Six Consumer Trends to Watch in 2020
It’s been another exciting twelve months in tech as consumer…
Women@GroundTruth: Taking Your Seat at the Table
Since its launch in 2018, Women@GroundTruth — GroundTruth’s employee resource…
Driving Visits: A Step-by-Step Strategy
Whether you’re running a quick service restaurant, real estate business,…
GroundBreakers of Brick-and-Mortar: Reinventing the Drive-Thru at McDonald’s
In this blog series, we are highlighting brands with brick-and-mortar…
How Financial Services Brands Can Leverage GroundTruth’s Ads Manager Platform
When you look at bank branch trends, you might think…
7 Creative Best Practices for Better Mobile Ads
It’s undeniable: Your brand stands to gain a tremendous amount…
How to Use Location Targeting in Your Real Estate Marketing Plan
Location, location, location – that old saying about real estate…
5 Best Fitness Marketing Practices To Advertise Your Fitness Studio
As consumers continue to invest in their health and fitness,…