Your Guide to Location-Based Advertising for Mother’s Day and Father’s Day
It’s officially spring, and with the warmer weather and sunny…
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Expert analysis on trends impacting the marketing landscape.
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What’s the Value of a Visit for Restaurants? (Part Four)
As we continue with this blog series, we will be…
What is Geomarketing? Welcome to Geomarketing 101
If you’ve been paying attention to developments in marketing, you’ve…
Here’s Why You Should Refresh Your Retail Marketing Strategy for Spring
With our broken New Year’s resolutions now in the past,…
Loyalty Campaigns: How to Retain Customer Loyalty
Looking for a way to keep your customers interested in…
Beacon Advertising: Marketing Opportunities & Limits
Beacon advertising seems poised to be the next big thing…
Why the Road to Retail Performance is Built on Cost Per Visit
For brick-and-mortar retailers, the marketing outcomes that resonate most are…
What’s the Value of a Store Visit for Clothing & Footwear Retailers? (Part 3)
As we continue with this blog series, we will be…
How to Use Location Marketing to Drive Website Visits
One concept our blog readers should be well-acquainted with by…
Meet the #GTeam: An Interview with Senior Director of Engineering, Carol Chen
In this blog series, we spotlight employees at GroundTruth, giving…
Location and Marketing: A Love Story
This year, roughly half of adults in the U.S. still…
Q&A with GroundTruth’s Head of Engineering: The Future of Location and More
As we kick-off 2019, what are some of the goals…