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Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
2023 Holiday Strategy Guide - Retail
The Lean: Leisure & Entertainment Insights Brief
Are You Really Measuring the Performance of Your CTV Campaigns?
CTV is Still an Underused Advertising Channel
For most marketers, there are still some significant barriers to CTV. Unless you're launching CTV with GroundTruth.
How Specialty Retailers Can Drive In-Store Visits: A Lesson from Tandy Leather
Tandy Leather perfected the delicate balance between pinpoint targeting and multi-touch media to drive sales.
Is Digital Audio an Ad Budget Efficiency Winner?
Digital Audio ads drive high brand awareness, ad attention, and ultimately ROI. We have the data to prove it.
Tandy Leather Drives 1.4k Visits with GroundTruth Omnichannel Media
89% of total visits driven by Mobile and Audio ads were incremental, acquiring new and infrequent customers and boosting awareness for key promotions.
151.4 Million Visits Driven and Other 2025 Highlights from GroundTruth
From new tools and features to real-world success stories to countless real business results driven by GroundTruth customers, there was no shortage of milestones in 2025.