Resources
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Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
2023 Holiday Strategy Guide - Retail
The Lean: Leisure & Entertainment Insights Brief
Are You Really Measuring the Performance of Your CTV Campaigns?
ROAS Strategy 2024: Ensure Real Business Results in Reporting
Create a results-driven ROAS strategy for 2024. Consider the big picture and take a comprehensive approach to calculating ROAS to serve your business needs.
The Florida Keys Campaign Results in 118% Increase in Ad Engagement
How the Right Combination of Targeting and Creative Delivered Impressive Engagement for the Florida Keys.
Dave’s Hot Chicken Drives Over 10K Visits
Read how Dave's Hot Chicken used GroundTruth's media mix in order to increase app downloads, online orders, and in-person visits.
Political Marketing Strategy: Use Real Voter Behavior to Increase Action in an Election Year
Political marketers must focus on voter behaviors. Read our top 3 ways to build a results-driven political marketing strategy. Insights from our Webinar.
Inform Voter Behavior With Better Political Targeting
How can you use real-world behaviors to build a successful political campaign? GroundTruth media experts give all the answers in our latest on-demand webinar.