Resources
Explore our case studies, guides, and blogs to help inspire your next campaign.
You can't miss
A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
Strategy Guide – Game Day
This strategy guide covers insights from last year's Big Game, forecasted trends, and recommended targeting tactics related to one of the most watched televised events of the year!
Adweek and GroundTruth partner to outline essential CTV advertising strategies
Starting your Connected TV advertising strategies? We have a panel of experts to tell you how to get real business results for businesses of any size.
Are You Really Measuring the Performance of Your CTV Campaigns?
Hear from a panel of experienced brand and agency leaders about best practices in CTV and stop wasting your ad dollars.
Boosting Your Direct Mail With Real-world Behavior
GroundTruth media experts share how Audience Base Direct Mail (ABDM) is helping brands eliminate wasted Direct Mail dollars by allowing them to reach households based on real-world behaviors.
2024 Holiday Strategy Guide — Valentine’s Day
This strategy guide covers insights from last year's Valentine's Day, forecasted trends, and recommended targeting tactics related to America's most romantic holiday. Read on for more!