Resources
Explore our case studies, guides, and blogs to help inspire your next campaign.
You can't miss
A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
3 Reasons Why Real-World Behavior Is Critical For Retailers
Why are shopper behavior insights so vital for a successful campaign? Here, we discuss the importance of real-world shopper behavior.
Five Truths and Myths about CTV Advertising
Learn about the truths and myths around CTV campaigns from the experts themselves! Understand the best CTV ad platforms & examples with GroundTruth today.
Geotargeting 101: What Is Geotargeting?
Learn about geotargeting marketing & how it can be utilized for your business. Discover how to use geotargeting advertising effectively with GroundTruth.
Are Seasonal Holiday Campaigns Worth The Hype?
Looking to launch a holiday marketing campaign this year? Do they get results? Discover the benefits of federal & unique holiday marketing with GroundTruth.
Digital Dealer Conference
GroundTruth saw impressive results at the Digital Dealer Conference by using our own targeting tactics to reach the right audiences with behavioral and location-based targeting.