Resources
Explore our case studies, guides, and blogs to help inspire your next campaign.
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A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
Holiday Insights Spotlight
GroundTruth's location insights can help predict valuable consumer trends, inform strategic opportunities, and provide insights into the 2022 holiday season.
Programmatic Advertising 101: The Complete Guide
Read our comprehensive guide to Programmatic Advertising 101. Including updated practices & tips to run your programmatic advertising campaign.
Audience Quality: How to Get the Best Performance in a DSP of Your Choice
Watch this webinar to learn about GroundTruth’s deterministic audiences and key things to consider as you plan your programmatic campaigns.
How To Properly Winterize Your 2023 Ad Campaign
Read our tips for preparing a weather-responsive ad campaign strategy. Target the right customers & easily winterize your adverts. Read more.
The Top 3 Buying Insights Marketers Need To Know For Halloween
It’s 2022 and it’s the first time in a while where Halloween will see a big recovery to pre-pandemic levels. All hail the return of Spooky Season!