Unless you’ve been living under a rock for the last twelve months, you will be aware that leaders such as WPP’s Sir Martin Sorrell, former Publicis CEO Maurice Levy and a plethora of marketers have been throwing down the gauntlet…
Last year, Gartner reported that wearable technology needs to be more useful. With wearable abandonment rates hovering around 30 percent, the research company stressed the importance of creating more compelling value propositions. eMarketer echoed similar sentiments when revising its previous…
While foot traffic data has been known to uncover real-world consumer insights, most don’t realize how frequently it can align with actual brand performance and business trends—providing marketers with a deeper understanding into shopping behavior and future business success. This…
Craigslist’s missed connections are always a fun read, but they also demonstrate a very real problem: while people can cross paths at different locations throughout their lives, it doesn’t always end up in a connection. Introduce technology into the equation,…
Frustrated shoppers are all too familiar with disappointing retail experiences: If they can’t find what they want at the price that they want, they give up and leave. For marketers, this is something of a nightmare—pairing actionable data from both…
The Future of Location panel at xAd On Location Location technology has advanced by leaps and bounds in recent years — and it’s about to take another huge step forward. Recently, Pew Research Center reported 90 percent of smartphone owners…
Businesses are constantly trying to read consumers’ minds: what do they want, when do they want it, and where are they planning to go to get it? Surveys and polls can help us get inside their heads, and digital media…
Gone are the days of relying on physical travel maps or visitor guides to find restaurants, hotels, shops, and sights. When in a new location, people often turn to their mobile devices for tips and advice about where to go…
*This article was first posted on Campaign () For millennials, Pokémon was a huge part of growing up in the 90s. Fast forward 20 years, the game is back. Now, instead of trading cards, twenty-somethings are running around the world catching…
Knowing who your customers are is one of the cardinal imperatives of marketing, but consumer demographics and preferences paint an incomplete picture. The key to completing this picture is actual consumer behavior. While data on trends and spends is important,…
With Summer in full effect and gas prices the lowest they’ve been in 10 years, AAA estimated that a record 43 million Americans were expected to travel this past Fourth of July weekend, with the majority (over 80%) being by…
Summer is here, temperatures are rising, and consumers are spending more and more time outside. Marketers are looking to reach these audiences with relevant messaging for the summer season. At GroundTruth (formally xAd), we know that location is the key…