The Top 3 Buying Insights Marketers Need To Know For Halloween
It’s 2022 and it’s the first time in a while where Halloween will see a big recovery to pre-pandemic levels. All hail the return of Spooky Season!
Marketing
GroundTruth
The Lean: QSR Insights Brief
In the latest volume of The Lean: QSR insights report, we spotlight top QSR audiences, foot traffic trends between grocery store shoppers and QSR diners, and break out the market share across breakfast and late-night dining.
How Event Marketers Can Maximize their Consumer Reach this Winter
As the leaves start to change colors and the autumn season approaches, the entertainment industry is looking for big turnouts as consumers venture out to their favorite Fall activities and venues.
Unwrapping 2022 Holiday Advertising Strategies
Ready your holiday season advertising efforts by watching our webinar. Review previous consumer holiday trends & helpful tactics for your new campaign.
Maximizing Your Media Mix: How to Drive Sales with Retail Media Networks & Location Marketing Solutions
Understand why retail media markets can & should be used with location marketing solutions to help drive sales and push your business further.
How to Prepare for the 2022 Halloween Season
Right behind the Holiday season, Halloween is the second-biggest retail event of the year in the United States.
The Lean: Retail Insights Brief
In this issue of the Retail Lean: Volume 2, we spotlight key visitation trends that reveal which audiences are likely to be spending during the Back-to-School (BTS) shopping season and how consumers modify their spending and shopping behaviors.
Programmatic Q&A Spotlight: Key Trends Impacting Programmatic Planning and Execution
Meet GroundTruth’s VP of Programmatic, George Tarnopolsky.
Marketing Agencies: What It Takes to Win in the Second Half of the Year
Watch this webinar now to hear from expert leaders from various agencies as they share how they are approaching this mid-year checkpoint and what it means for their plans moving forward.
The Lean: Auto Insights Brief
In this issue of the Auto Lean Vol. 2, we explore how consumer trends and the current economy is impacting car-related purchases. Learn what day of the week generates the most growth in visitation and which brands are driving the most people to their locations.
Complete Guide to Display Advertising
Learn about the different types of display ads, how to measure display ad performance and best practices in our Complete Guide to Display Advertising.
Cracking 2022 Easter Trends
Download GroundTruth's latest 2022 Easter Strategy Guide to understand last year's trends, uncover this year's predictions, and explore key tactics to drive sales and visits.