GroundTruth’s Connected TV Calculator: Maximize Your Ad Budget
Try GroundTruth’s Connected TV (CTV) Calculator to understand if you’re fully maximizing your ad budget.
Expert analysis on trends impacting the marketing landscape.
Try GroundTruth’s Connected TV (CTV) Calculator to understand if you’re fully maximizing your ad budget.
With spring in the air, it’s time to reevaluate your advertising and marketing strategy. Read our 3 tips for updating your spring advertising strategy.
Mike Brooks & Tom Donoghue chat about the current state of the advertising market and how it relates to CTV and the emergence of convergent TV and QR code advertising.
Make sure you’re asking your location-based advertising company the right questions. Learn about the GroundTruth advantage as a location-data company.
What is convergent TV & how can your small business leverage the intersection between linear TV and CTV? Learn how GroundTruth can help your convergent TV ad strategy.
Should CTV be part of your B2B advertising strategy in 2022? GroundTruth outlines the benefits of CTV for your B2B marketing campaigns.
Learn how to create an omnichannel marketing strategy by using cross-device targeting to successfully advertise to your prospective customer.
Advertising should drive awareness, create interest, influence action, and solve…
Tune in to Part 2 of GroundTruth’s Year-In-Review series that looks into 2021 market insights and 2022 strategies for the restaurant, retail, and CPG industries.
Our 2021 Year-In-Review summarizes GroundTruth’s foot traffic insights and provides marketing strategies for 2022. Part 1 looks at the automotive & travel industries.
Interested in seeing how 2021 summer foot traffic affects the holiday shopping season? Check out GroundTruth's blog based on insights from The Lean: Travel and the Foot Traffic Tracker.
As we all get set to enjoy the traditions of…