Best Practices: Unlocking Marketing Strategies for Auto and Restaurant Industries
Understanding how foot traffic patterns can unlock insights to fuel your overall marketing strategies.
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Read MoreBest Practices: Unlocking Marketing Strategies for Auto and Restaurant Industries
Year in Review: 2021 Insights and Marketing Strategies for 2022 – Part 1
Our 2021 Year-In-Review summarizes GroundTruth’s foot traffic insights and provides marketing strategies for 2022. Part 1 looks at the automotive & travel industries.
Driving Demand: The Future of Auto & CTV
Driving Demand: The Future of Auto & CTV Although car…
Reopen your Business, Reconnect with your Customers: Strategies to Maximize Your Marketing Efforts
As businesses reopen, reconnect with customers using location data, GroundTruth Audience Segments, and strategic targeting.
Stepping into the New Normal: Uncover and Understand Consumer Sentiment based on Visitation Trends
As the global economy embarks on the road to recovery, GroundTruth's Foot Traffic Dashboard can help spread some light on patterns and behaviors emerge from the COVID-19 pandemic.
Using Location for Event Targeting
Social influencers, mobile apps, and emerging technology like virtual and…
5 Reasons Why Mobile Advertising is Important
There’s no doubt about it: mobile is critical to marketing…
Why Data Quality and Accuracy at Scale Drive Better Marketing Results
Data powers businesses of all kinds, and GroundTruth is no…
How to Effectively Drive Customers to Location-Based Landing Pages
The Link Between Landing Pages and Location Marketing For the…
What’s the Value of a Visit for Auto Dealers? (Part Five)
We’ve made it to the end of our Value of…
Does Super Bowl Advertising Pay-Off? Depends on Your Goal
Every year, the Super Bowl gives rise to a phenomenon…
Why Location Data Belongs in Both National and Local Auto Marketing Strategies
We talk a lot about the role of location data…