Marketing Glossary

What is OTT? OTT, or Over the Top, is the delivery of TV programming via the internet. OTT content can be viewed using a CTV device on a TV screen and it can also be viewed on desktop, tablet, and mobile. OTT content can be accessed by paying for a monthly or annual subscription to streaming services such as Netflix, Hulu, Peacock, and many more. OTT can also be accessed by using ad-supported streaming services that are free. Learn more about how GroundTruth connects you to your streaming audiences with GroundTruth’s CTV and OTT solutions. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What is Out-of-Home (OOH) Advertising? Out-of-home (OOH) advertising is any type of digital or static media shown outside a consumer’s home. Also called outdoor advertising, OOH appears on billboards, bus stops, park benches, transit stations, community centers, and more. Because it exists in the physical world, OOH cannot be skipped, blocked, or scrolled past, making it a powerful tool for building brand awareness and reaching audiences at scale. Types of Out-of-Home Advertising OOH advertising covers a wide range of formats, from static print to digital screens across many physical environments. OOH vs. Digital Out-of-Home (DOOH) OOH is the broad category covering all advertising outside the home. DOOH is a fast-growing subset that replaces static print with digital screens. Static OOH uses printed materials and typically runs for weeks with a fixed creative. DOOH uses LED and LCD displays that can rotate multiple ads, be updated remotely, and support programmatic buying, offering many of the targeting and measurement capabilities of digital advertising while still delivering the mass reach of traditional outdoor. Benefits of Out-of-Home Advertising OOH reaches consumers throughout their day in ways other channels cannot. Large-format placements create strong visual impressions and repeated exposure, which are primary drivers of brand recognition and recall. Location-based targeting allows brands to reach people near a store, competitor location, or high-traffic destination. OOH also complements digital campaigns well: studies consistently show that outdoor advertising increases search intent and online engagement after consumers see an ad in the wild. OOH Advertising and Location Data Platforms like GroundTruth use real-world movement data to help advertisers understand who is being exposed to their OOH placements and whether those exposures are driving measurable results. Location data gives advertisers the ability to verify audience profiles passing a given placement, measure foot traffic lift after exposure, retarget consumers on mobile,…

What is an Overlay Ad? Overlay ads are small banner ads that can typically be found at the bottom of a user’s video screen. Users can interact with overlay ads and will typically be sent to another landing page if clicked. Video overlay ads take up the bottom 20% of a video and can be closed. Overlay ads can contain text or images, and are often found in YouTube videos. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us