Resources
Explore our case studies, guides, and blogs to help inspire your next campaign.
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A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
How CTV Advertising Will Continue to Disrupt the Game
Mike Brooks & Tom Donoghue chat about the current state of the advertising market and how it relates to CTV and the emergence of convergent TV and QR code advertising.
4 Questions to Ask Your Location-Based Advertising Company
Make sure you’re asking your location-based advertising company the right questions. Learn about the GroundTruth advantage as a location-data company.
Best Practices: Unlocking Marketing Strategies for Auto and Restaurant Industries
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March Madness: An Opportunity to Leverage Convergent TV
What is convergent TV & how can your small business leverage the intersection between linear TV and CTV? Learn how GroundTruth can help your convergent TV ad strategy.
Emerging Tech & Consumer Trends: What to Expect in 2022
Due to the constant need for brands to adjust their plans in real-time, planning cycles have become more of a sprint than a marathon.