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Ad Impression
What is an Ad Impression? An ad impression is the number of times a consumer is exposed to an advertisement. […]
Ad server
What is an ad server? An ad server is a web-based technology dedicated to the delivery of advertisements. This specialization […]
Ad tag
What is an ad tag? An ad tag is a code snippet that has to be inserted within the HTML […]
Audience Targeting
What is Audience Targeting? Audience Targeting is a way for marketers to reach likely consumers with precision and scale based […]
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Beacon Advertising
What is Beacon Advertising? Beacon advertising is an advertising technique to target consumers based on their physical location. This is […]
Beacon Technology
What is Beacon Technology? Beacons are small physical devices, which broadcast a radio signal that can be detected by smartphones. […]
Behavioral Targeting
What is Behavioral Targeting? Behavioral targeting is a method of advertising that targets consumers based on their online and offline […]
Blueprints Technology
What is Blueprints Technology? Blueprints is the industry’s largest and most accurate geofencing platform. Unlike typical geofencing platforms, which creates […]
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Click–through rate (CTR)
What is Click–through rate (CTR)? CTR (click-through rate) refers to the percentage of users that see an ad with some sort […]
Conversion Pixel
What is a Conversion Pixel? A conversion pixel is a piece of code that is provided to advertisers to place […]
Cost Per Impression (CPM)
What is Cost Per Impression (CPM)? CPM, also referred to as Cost Per Thousand, is an ad payment model most […]
Cost Per Visit (CPV)
What is Cost Per Visit (CPV)? CPV (Cost Per Visit) is a guaranteed performance buying model in which marketers only […]
Custom Audiences
What are Custom Audiences? Custom audiences are created by marketers to tailor audience segments based on visitation data, behavioral attributes, […]
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Designated Market Area (DMA)
What are Designated Market Areas (DMA)? A designated market area (DMA), also referred to as a media market, is a region […]
Dynamic Creative
What is Dynamic Creative? Dynamic creative (or “dynamic ads”) is a method of programmatic advertising that results in an ad’s […]
Dynamic Distance Overlay (DDO)
What is Dynamic Distance Overlay (DDO)? Dynamic distance overlay (DDO) is dynamically populated text on the ad creative that indicates […]
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Effective Cost Per Visit (eCPV)
What is Effective Cost Per Visit (eCPV)? Effective Cost Per Visit (eCPV) is calculated by dividing the total store revenue […]
Engagement Metrics
What are Engagement Metrics? Engagement metrics measure the effectiveness of how a user engages with your advertising message. Some possible […]
Engagement Rate
What is Engagement Rate? Ad engagement rate is the ratio of ad engagements to the number of impressions of the […]
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Geo Farming
Geo-Farming, commonly known as geo-retargeting, is a tactic used by mobile advertisers to target customers at a specific location – whether on premise or in proximity of a point of interest – and re-target them at a later time with the same ad.
Geo-conquesting
What is Geo-conquesting? Geo-conquesting is a technique that uses location data to identify a brand’s competitors in an effort to […]
Geo-tagging
What is Geo-tagging? Geo-tagging is the process of adding geographical information (metadata) to various media (images, videos, status updates). Example: […]
Geofencing
What is Geofencing? Geofencing (also known as “mobile geofencing”) is the application of defining a set geographic perimeter around a […]
Geofencing Marketing Campaigns
What are Geofencing Marketing Campaigns? Geofencing Marketing Campaigns are methods of location-based advertising where consumers are targeted based on their […]
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Location Audiences
What are Location Audiences? Location Audiences are defined as mobile users who have visited a specific brand or category within […]
Location SDK
What is a Location SDK? A Location SDK is a software development kit that can help publishers and brands by […]
Location Targeting
What is Location Targeting? Location Targeting uses GPS coordinates to serve ads to users on their mobile phone based on […]
Location-based Marketing
What is Location-based Marketing? Location-based marketing (also known as geotargeting marketing, geolocation marketing, proximity-based marketing, and hyper-local marketing) is the […]
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Managed Services
What is Managed Services? This refers to GroundTruth’s business that is managed by the Account Management team, where the advertiser […]
Media Brief
What is a Media Brief? A media brief is a resource that outlines the advertising objectives, target audience, budget, and […]
Media Planning
What is Media Planning? Media planning is a process in which an agency or brands details the objectives, strategies, and […]
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Parcel Map
What is a Parcel Map? A parcel map, also known as a property map and tax map, are maps typically built […]
Programmatic Buying
What is Programmatic Buying? Programmatic buying is the automated purchase of data-driven, targeted ads. Advertisers can choose to purchase ad […]
Proximity Targeting
What is Proximity Targeting? Proximity Targeting is a marketing technique that uses mobile location services to reach consumers in real-time when […]
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Radius Targeting
What is Radius Targeting? Radius targeting is an advertisement technique to target consumers when they are near a predefined location. […]
Request for Proposal (RFP)
What is a Request for Proposal (RFP)? An RFP is sent from an agency asking a partner to submit a […]
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Secondary Action Rate (SAR)
What is Secondary Action Rate (SAR)? SAR is a performance measure based on the percentage of ads that resulted in […]
Software Developer Kit (SDK)
What is a Software Developer Kit (SDK)? An SDK is a full set of tools that can be used by […]
Store Visitation Lift (SVL)
What is Store Visitation Lift (SVL)? SVL measures the increase in foot traffic to a brick-and-mortar location or point of […]