Programmatic Q&A Spotlight: Key Trends Impacting Programmatic Planning and Execution
Meet GroundTruth’s VP of Programmatic, George Tarnopolsky.
Marketing
GroundTruth
Marketing Agencies: What It Takes to Win in the Second Half of the Year
Watch this webinar now to hear from expert leaders from various agencies as they share how they are approaching this mid-year checkpoint and what it means for their plans moving forward.
The Lean: Auto Insights Brief
In this issue of the Auto Lean Vol. 2, we explore how consumer trends and the current economy is impacting car-related purchases. Learn what day of the week generates the most growth in visitation and which brands are driving the most people to their locations.
Complete Guide to Display Advertising
Learn about the different types of display ads, how to measure display ad performance and best practices in our Complete Guide to Display Advertising.
Cracking 2022 Easter Trends
Download GroundTruth's latest 2022 Easter Strategy Guide to understand last year's trends, uncover this year's predictions, and explore key tactics to drive sales and visits.
Crafting a Powerful Omnichannel Strategy with Cross-Device Targeting
Learn how to create an omnichannel marketing strategy by using cross-device targeting to successfully advertise to your prospective customer.
Sharpen Your GroundTruth Ads Manager Skills
As you ramp up for the new year, set yourself up for success by sharpening your GroundTruth Ads Manager skills in order to maximize the impact of your marketing campaigns.
Summer Essentials
Key visitation trends Memorial Day Weekend 2021.
No Kid Hungry Promotes Crucial Food Benefits, Resulting in 6.2k Clicks
How No Kid Hungry and GroundTruth teamed up to quickly connect Texans impacted by winter storms with crucial food benefits.
Why GroundTruth is One of Ad Age’s Best Places to Work
Though COVID-19 has fundamentally changed the way we all work, the work goes on. And when GroundTruth was recently named one of Ad Age’s 2021 Best Places to Work, a list highlighting companies that have managed to get “the job…
Cracking Consumer Trends this Easter
Much has changed over the last year, but some things always stay the same — including the return of the spring holidays we know and love. With St. Patrick's Day, Passover, and Easter on the way, many marketers are wondering how the pandemic will affect [...]
Shopper Trends: Summer Season Sizzle
Shopper Trends: Summer Season Sizzle Date: Tuesday, March 23, 2021 A new season means a fresh start for consumers and brands alike. As the summer months roll in, the demand shifts from snow shovels and soups to cookout gear and…