Expert analysis on trends impacting the marketing landscape.
As the leaves start to change colors and the autumn season approaches, the entertainment industry is looking for big turnouts as consumers venture out to their favorite Fall activities and venues.
Video marketing helps brands build better connections with audiences & generates stronger consumer awareness. GroundTruth explores which video options are beneficial for your brand.
Understand why retail media markets can & should be used with location marketing solutions to help drive sales and push your business further.
In this latest Insights Spotlight, we analyze visits to more than 250 top retail brands from June to July 2022 to uncover shifts in buying habits that are likely to continue impacting marketing decisions for the rest of 2022.
Meet GroundTruth’s VP of Programmatic, George Tarnopolsky.
This summer, GroundTruth’s QSR Insights Spotlight sheds light onto QSR consumer behavior from May to June.
Read our 3 big takeaways about 2022 Consumer Travel Trends from FADMO: the Destinations Florida Marketing Summit and learn about how to be competitive in the Travel/Tourism market.
Read the top ten reasons why partnering with a location marketing company like GroundTruth can improve your agency’s ROI.
Learn about the different types of display ads, how to measure display ad performance and best practices in our Complete Guide to Display Advertising.
Try GroundTruth’s Connected TV (CTV) Calculator to understand if you’re fully maximizing your ad budget.
With spring in the air, it’s time to reevaluate your advertising and marketing strategy. Read our 3 tips for updating your spring advertising strategy.
Mike Brooks & Tom Donoghue chat about the current state of the advertising market and how it relates to CTV and the emergence of convergent TV and QR code advertising.