5 Reasons Why Mobile Advertising is Important
There’s no doubt about it: mobile is critical to marketing…
QSR/Restaurant
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Why Data Quality and Accuracy at Scale Drive Better Marketing Results
Data powers businesses of all kinds, and GroundTruth is no…
How to Effectively Drive Customers to Location-Based Landing Pages
The Link Between Landing Pages and Location Marketing For the…
Hooters
How a Hooters March Madness Multichannel Ad Campaign Combined Connected TV & Mobile Channels to Score More Visits.
What’s the Value of a Visit for Restaurants? (Part Four)
As we continue with this blog series, we will be…
Location and Marketing: A Love Story
This year, roughly half of adults in the U.S. still…
No Kid Hungry
How No Kid Hungry partnered with GroundTruth to drive 129,000 visits to participating ‘Dine Out’ restaurants.
I-COM & Outback
GroundTruth Wins I-COM Data Creativity Award with successful Outback Steakhouse Cost Per Visit campaign.
What People Say Vs. What They Actually Do
Can you remember what stores you visited last Tuesday? Or…
Celebrities Are Used to Having Fans, but What Happens When a Celebrity Becomes Your Brand’s Fan?
Nothing says summer like riding with the convertible top down…
New Yorkers are Hungry for Healthy Fast Casual Food
Like their friends in California before them, New Yorkers are…
How Local QSR Marketers Can Reap the Benefits of Location Data
If you’re like many national QSR (Quick Service Restaurants) marketers, you’re already…