2023 Holiday Shopping Trends
GroundTruth looks into real-time consumer trends & visitation patterns & gives strategies for reaching holiday shoppers. Read our holiday shopping trends.
Retail
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2024 Strategy Guide — Easter
Get seasonal insights to plan your multi-channel marketing strategy for Easter 2024. Read about shopping trends and how this should affect your marking strategy.
Strategy Guide – Game Day
This strategy guide covers insights from last year's Big Game, forecasted trends, and recommended targeting tactics related to one of the most watched televised events of the year!
GroundTruth On-Location at Path to Purchase Live
November 7, 2023 - November 9, 2023
GroundTruth Presenting at AdWeek Convergent TV Summit
October 25, 2023
GroundTruth On-Location at MediaPost’s TV and Video Insider Summit
October 22, 2023 - October 25, 2023
2024 Holiday Strategy Guide — Valentine’s Day
This strategy guide covers insights from last year's Valentine's Day, forecasted trends, and recommended targeting tactics related to America's most romantic holiday. Read on for more!
The Ultimate Guide to Geofencing
Our Geofencing Guide explains what geofencing is, how it works, & how mobile marketers use geofencing to boost foot traffic, increase acquisition & understand customer behavior.
7 Effective Hyperlocal Marketing Strategies
7 hyperlocal marketing strategies your local business needs for campaign success in 2024. Update your hyperlocal ad & social campaigns today with GroundTruth.
Seasonal Marketing 101: The Official Guide
Discover the power of effective seasonal marketing with GroundTruth and how you can maximize your customer reach & reach your business goals with our helpful guide.
4 Benefits of DOOH Advertising
How to leverage digital-out-of-home (DOOH) as real-world behaviors to promote your product/service and drive business results.
Marketing Budget Blues? Discover How CPV Can Maximize Your ROI
Discover how CPV in marketing can maximize your ROI today with GroundTruth! Make the most of your marketing budget & get effective results. Learn more today!