2021 State of the Market: Key Industry & Consumer Trends
2020 Consumer Trends That Will Continue to Impact Brands in the New Year.
Marketing
GroundTruth
Health Care
How a solutions provider helped a health care client create awareness and increase daily visits.
SuitUp for the Competition: GroundTruth Teams Up with an Education Non-Profit to Help Students Build Business Skills
GroundTruth recently teamed up with SuitUp to host a week-long virtual competition for middle school students. SuitUp is a 501c3 education non-profit that increases college and career awareness and preparedness for students in underserved communities through innovative business competitions. Their…
Goodwill Ads Manager
How Goodwill® used location to “bring good” to their communities.
GroundBreakers of Brick-and-Mortar: The Drive-In Strikes Back
In this blog series, we are highlighting brands with brick-and-mortar locations that are implementing new and innovative ways to increase foot traffic to their stores. Especially with new COVID-19 restrictions, it’s even more important for brands to provide new ways of interacting with customers all while in a safe environment.
CPG In-Stock Targeting
How a CPG brand connected shoppers with high-demand products during unprecedented shortages.
No Kid Hungry COVID-19 Relief
No Kid Hungry drives more than 11k visits to meal distribution sites with hyper-local targeting for COVID-19 relief.
Reopen your Business, Reconnect with your Customers: Strategies to Maximize Your Marketing Efforts
As businesses reopen, reconnect with customers using location data, GroundTruth Audience Segments, and strategic targeting.
College Enrollment
How a College Enlisted Residential Targeting Efforts to Boost Enrollment.
Auswirkungen von COVID-19 auf das Konsumentenverhalten
Das Corona-Virus hat Einfluss auf alle Branchen und Bereiche – neben Ausgangs- und Kontaktbeschränkungen, Maskenpflicht und vermehrt Homeoffice, wirkt sich die Krise auch auf das Konsumentenverhalten aus. In unserem Webinar am 23. April haben wir bereits erste Insights dazu geteilt.…
Ramadan: Top 5 things advertisers need to keep in mind for their campaigns
Insights to Agency Success
Are your clients able to target visitors to their competitors’ locations or track in-store visits driven by digital marketing? For digital marketers, it is increasingly important to measure and report in-store visits driven by your online campaigns. In our “Insights…