Case Studies
Key learnings from well-known brands across major industries.
Agency
PureDriven
Learn how PureDriven leaned into location-based marketing to strategically drive in-store visits.
Agency
Hooters
How a Hooters March Madness Multichannel Ad Campaign Combined Connected TV & Mobile Channels to Score More Visits.
Travel & Tourism
The Florida Keys Campaign Results in 118% Increase in Ad Engagement
How the Right Combination of Targeting and Creative Delivered Impressive Engagement for the Florida Keys.
Health & Wellness
Health Care
How a solutions provider helped a health care client create awareness and increase daily visits.
Event Targeting
Restaurant Franchising and Innovation Summit
How GroundTruth leveraged our own platform to increase brand awareness at the Restaurant Franchising and Innovation Summit.
Agency
Truelio
How Truelio and GroundTruth drove over 10.2K visits from builders, contractors, and homeowners for Westlake Royal Stone Solutions.
Auto
Digital Dealer Conference
GroundTruth saw impressive results at the Digital Dealer Conference by using our own targeting tactics to reach the right audiences with behavioral and location-based targeting.
Arts/Entertainment
Bark Social
How Bark Social Unleashed Innovative Targeting Strategies to Bring in Pet-Friendly Patrons.
Retail
Ulta Beauty New Store Openings Reach Average Visitation Rates 2.5X Faster with GroundTruth Media
How location data enhanced Ulta Beauty’s new store opening media strategy.
Auto
Auto Dealer Group
This auto dealer group used GroundTruth tactical strategies to drive a high volume of visits, while also maintaining an effective cost per visit.
CPG/Shopper Marketing
Giltuss
How a Giltuss regional sales test drove over 27k visits for its cough and cold medicine to local stores and expanded shelf space at CVS Health locations.
Retail
Coach Campaign Performs 150% to Goal, Driving Over 30k Visits
How Coach leveraged GroundTruth’s Cost Per Visit model to drive guaranteed visits through their doors during a key shopping timeframe.
Impact Social Good
No Kid Hungry Promotes Crucial Food Benefits, Resulting in 6.2k Clicks
How No Kid Hungry and GroundTruth teamed up to quickly connect Texans impacted by winter storms with crucial food benefits.
CPG/Shopper Marketing
The Sola Company
How The Sola Company gained shelf space at 400 more Walmart locations by driving more shoppers to stores.
Education
College Enrollment
How a College Enlisted Residential Targeting Efforts to Boost Enrollment.
Impact Social Good
OneSight
How location-based marketing amplified OneSight’s mission: Give glasses and change a life.
CPG/Shopper Marketing
Comporium
How Comporium increased repeat shoppers for its Supermarket client using location-based marketing.
Impact Social Good
PetSmart Charities
How PetSmart Charities is using location technology to help animals find their forever home
Agency
Toyota Drives 1.2k Visits with GroundTruth’s Cost Per Visit Model
How GroundTruth helped Toyota steer high-intent customers to their dealerships.
Impact Social Good
American Red Cross
How the American Red Cross used GroundTruth’s location targeting platform to drive potential blood donors into nearby blood banks.
Retail
Curry’s PC World
How Curry’s PC World used location technology to drive 12.4% incremental store visits among its omnichannel shoppers.
Retail
Timberland
GroundTruth wins MOMA award for Best use of Location Based Services with engaging Timberland Flex and the City campaign
QSR/Restaurant
Denny’s
How Denny’s used proximity targeting to drive thousands of in-store visits.
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QSR/Restaurant
I-COM & Outback
GroundTruth Wins I-COM Data Creativity Award with successful Outback Steakhouse Cost Per Visit campaign.
Impact Social Good
AMBER Alerts
How GroundTruth helps deliver life-saving messagings in times of need.
Retail
Timberland
How Timberland used location data to inspire urbanites to take their own outdoor adventures.
Impact Social Good
Oxfam
How location targeting drove immediate impact for Nepal earthquake victims.
BMW
How BMW used location technology to drive luxury consumers to local dealerships.
Impact Social Good
Oxfam
How we used Proximity Targeting to reach people preparing for the holidays who were in the gift-giving mindset.
Impact Social Good
Goodwill
How Goodwill gathered audience insights and spiked nationwide donations.
Impact Social Good
Movember
How Movember targeted office and transportation hubs to drive men’s health donations.
QSR/Restaurant
Outback
How Outback Steakhouse used geo-targeting technology to serve up effective ads.
CPG/Shopper Marketing
Thrive Market
How Thrive Market used location targeting to bring healthy food to the masses.
Impact Social Good
Taco Bell
How 170,000 store visits boosted sales and support for the Live Más Foundation.
CPG/Shopper Marketing
Yachak Mate Organic Energy Tea Boosts Visit Rate by 583%
How a cross-channel campaign boosted incremental visits by 583% to stores carrying Yachak Mate Organic Energy Tea beverages.
Impact Social Good
No Kid Hungry Boosts Awareness of Meal Finder, Driving Over 19k Clicks
No Kid Hungry boosts awareness of summer meal program, driving over 19k clicks to critical meal finder with GroundTruth media.
QSR/Restaurant
Dave’s Hot Chicken Drives Over 10K Visits
Read how Dave’s Hot Chicken used GroundTruth’s media mix in order to increase app downloads, online orders, and in-person visits.
QSR/Restaurant
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Read how Dave’s Hot Chicken used GroundTruth’s location-based and audience-based targeting strategies in order to drive return on ad spend (ROAS) and increase sales lift.
CPG/Shopper Marketing
Sika Marine Drives Over 8k Visits, Expanding Market Footprint with Mobile and CTV Combo
Discover how Sika Marine’s multi-channel campaign with GroundTruth drove 8K+ store visits, expanded market reach, and increased sales through targeted mobile, desktop, and CTV ads.
Travel & Tourism
Targeted Tourism: Southeast South Dakota Tourism Association’s Mobile & CTV Campaign Drives 7.5k+ Visits
Read how omnichannel campaign leveraged GroundTruth’s targeting solutions to boost local tourism within a 15-day flight.
QSR/Restaurant
Anticipating the appetite: Miami Grill’s predictive performance win
A multi-tactic Mobile campaign pairs predictive audiences with location targeting to drive visits and exceed QSR benchmarks.
Omnichannel
Crafting Foot Traffic: How Tandy Leather Drove +1.4k Store Visits
A Mobile and Audio campaign paired targeted
messaging with local promotions to deliver an
89% incremental visit rate.
Retail
Beat the heat: How MISSION apparel generated +39k visits
Driving visits to The Home Depot and Dick’s Sporting Goods with weather and location-targeted Mobile and DOOH ads.