Case Studies
Key learnings from well-known brands across major industries.
belVita Drives 221k In-Store Visits & 3.44% VR with GroundTruth Mobile & DOOH Media
Read how belVita’s omnichannel campaign with GroundTruth boosted visits, sales, and awareness through precise targeting strategies.
Duke Cannon Spurs 12% Sales Lift at Walmart Stores
Duke Cannon, a premium men’s grooming brand available at multiple retailers, launched a multichannel campaign with the goal of increasing purchase intent and driving conversion.
Coach Campaign Performs 150% to Goal, Driving Over 30k Visits
How Coach leveraged GroundTruth’s Cost Per Visit model to drive guaranteed visits through their doors during a key shopping timeframe.
Yachak Mate Organic Energy Tea Boosts Visit Rate by 583%
How a cross-channel campaign boosted incremental visits by 583% to stores carrying Yachak Mate Organic Energy Tea beverages.
Gary’s QuickSteak Sales Sizzle with a 30% Lift Tied to Blend of Mobile, CTV and Audio Multichannel Campaign
By combining powerful media channels backed by GroundTruth’s attribution, the brand favorite saw sales soar within weeks at Walmart and Sam’s Club stores.
Truelio
How Truelio and GroundTruth drove over 10.2K visits from builders, contractors, and homeowners for Westlake Royal Stone Solutions.
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Read how Dave’s Hot Chicken used GroundTruth’s location-based and audience-based targeting strategies in order to drive return on ad spend (ROAS) and increase sales lift.
Ulta Beauty New Store Openings Reach Average Visitation Rates 2.5X Faster with GroundTruth Media
How location data enhanced Ulta Beauty’s new store opening media strategy.
No Kid Hungry Promotes Crucial Food Benefits, Resulting in 6.2k Clicks
How No Kid Hungry and GroundTruth teamed up to quickly connect Texans impacted by winter storms with crucial food benefits.
The Florida Keys Campaign Results in 118% Increase in Ad Engagement
How the Right Combination of Targeting and Creative Delivered Impressive Engagement for the Florida Keys.
No Kid Hungry Boosts Awareness of Meal Finder, Driving Over 19k Clicks
No Kid Hungry boosts awareness of summer meal program, driving over 19k clicks to critical meal finder with GroundTruth media.
Meguiar’s Achieves 5X ROAS with GroundTruth’s Precision Targeting
Their partnership with GroundTruth aimed to steer consumers towards Walmart outlets to purchase their latest product, the Hybrid Ceramic Wash & Wax. Over a concentrated three-week period, the campaign successfully led to more than 75K visits to designated locations by leveraging precise targeting strategies on mobile platforms.
Honey Dew Taps GroundTruth CTV to Drive Brand Buzz and Store Traffic
The brand and their agency partners, Goodway Group and Mediaworks, tapped GroundTruth to drive visitation to specified locations and increase awareness for their “give one, get one” gift card campaign.
Toyota Drives 1.2k Visits with GroundTruth’s Cost Per Visit Model
How GroundTruth helped Toyota steer high-intent customers to their dealerships.
Artful Insights: The Mint Museum’s Success Using GroundTruth Solutions to Drive Visitor Foot Traffic
The Mint Museum, an art museum in Charlotte, North Carolina, tapped into GroundTruth’s innovative marketing solutions to connect with audiences in the area and increase foot traffic. In a one month time period, the campaign resulted in 998 visits, with an effective cost per visit of just $1.00.
MSS Media Leverages GroundTruth Solutions to Spread Stroke Awareness, Reaching Over 100k Users in Baltimore County
MSS Media partnered with GroundTruth to bring awareness to communities in key zip codes within Baltimore County about how to spot and report stroke symptoms. This campaign leveraged both English and Spanish ads, resulting in a 0.33% click-through rate and almost 5k clicks in three months, ensuring each advertising dollar spent achieved ROI.
Dr. Scholl’s Campaign Results in 13k Products Added to Cart
Read how Dr. Scholl’s campaign with GroundTruth drove 13K+ products added to carts, boosting ROI through precise location targeting.
Timberland
GroundTruth wins MOMA award for Best use of Location Based Services with engaging Timberland Flex and the City campaign
Dave’s Hot Chicken Drives Over 10K Visits
Read how Dave’s Hot Chicken used GroundTruth’s media mix in order to increase app downloads, online orders, and in-person visits.
Bark Social
How Bark Social Unleashed Innovative Targeting Strategies to Bring in Pet-Friendly Patrons.
GroundTruth Partners with Alpha Media in Driving On-Lot Visits to Sharp Auto
Discover how Alpha Media leveraged GroundTruth’s media platform and location-based targeting tactics to assist Sharp Auto in boosting foot traffic and achieving an effective cost per visit for the auto dealership.
Welcome to Paradise: GroundTruth Partnership Drove 1K+ Visits and Increased Local Tourism in Martin County
Martin County worked with GroundTruth to drive visitation rates among tourists interested in outdoor activities and a natural paradise.
Hooters
How a Hooters March Madness Multichannel Ad Campaign Combined Connected TV & Mobile Channels to Score More Visits.
Taco Bell
How 170,000 store visits boosted sales and support for the Live Más Foundation.
Timberland
How Timberland used location data to inspire urbanites to take their own outdoor adventures.
American Red Cross
How the American Red Cross used GroundTruth’s location targeting platform to drive potential blood donors into nearby blood banks.
Curry’s PC World
How Curry’s PC World used location technology to drive 12.4% incremental store visits among its omnichannel shoppers.
No Kid Hungry
How No Kid Hungry partnered with GroundTruth to drive 129,000 visits to participating ‘Dine Out’ restaurants.
Comporium
How Comporium increased repeat shoppers for its Supermarket client using location-based marketing.
OneSight
How location-based marketing amplified OneSight’s mission: Give glasses and change a life.
PureDriven
Learn how PureDriven leaned into location-based marketing to strategically drive in-store visits.
College Enrollment
How a College Enlisted Residential Targeting Efforts to Boost Enrollment.
No Kid Hungry COVID-19 Relief
No Kid Hungry drives more than 11k visits to meal distribution sites with hyper-local targeting for COVID-19 relief.
CPG In-Stock Targeting
How a CPG brand connected shoppers with high-demand products during unprecedented shortages.
Health Care
How a solutions provider helped a health care client create awareness and increase daily visits.
Denny’s
How Denny’s used proximity targeting to drive thousands of in-store visits.
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Family-Owned Pet Food Brand
How this pet food brand ultimately drove 1k visits to pet supplies retailer locations while building brand awareness among key audiences.
Auto Dealer Group
This auto dealer group used GroundTruth tactical strategies to drive a high volume of visits, while also maintaining an effective cost per visit.
Giltuss
How a Giltuss regional sales test drove over 27k visits for its cough and cold medicine to local stores and expanded shelf space at CVS Health locations.
Digital Dealer Conference
GroundTruth saw impressive results at the Digital Dealer Conference by using our own targeting tactics to reach the right audiences with behavioral and location-based targeting.
Restaurant Franchising and Innovation Summit
How GroundTruth leveraged our own platform to increase brand awareness at the Restaurant Franchising and Innovation Summit.
The Sola Company
How The Sola Company gained shelf space at 400 more Walmart locations by driving more shoppers to stores.
PetSmart Charities
How PetSmart Charities is using location technology to help animals find their forever home
I-COM & Outback
GroundTruth Wins I-COM Data Creativity Award with successful Outback Steakhouse Cost Per Visit campaign.