Case Studies

Key learnings from well-known brands across major industries.

Entertainment

Bark Social

How Bark Social Unleashed Innovative Targeting Strategies to Bring in Pet-Friendly Patrons.

Retail

Ulta Beauty

How location data enhanced Ulta Beauty’s new store opening media strategy.

Agency

Toyota

How GroundTruth helped Toyota steer high-intent customers to their dealerships.

Auto

BMW

How BMW used location technology to drive luxury consumers to local dealerships.

Agency

Hooters

How a Hooters March Madness Multichannel Ad Campaign Combined Connected TV & Mobile Channels to Score More Visits.

Impact Social Good

Goodwill Ads Manager

How Goodwill® used location to “bring good” to their communities.

Impact Social Good

Taco Bell

How 170,000 store visits boosted sales and support for the Live Más Foundation.

Retail

Timberland

How Timberland used location data to inspire urbanites to take their own outdoor adventures.

Impact Social Good

American Red Cross

How the American Red Cross used GroundTruth’s location targeting platform to drive potential blood donors into nearby blood banks.

QSR/Restaurant

Dunkin’ Donuts

How Dunkin’ Donuts used location ads to feed donut lovers.

QSR/Restaurant

McDonald’s

How location data satisfied McDonald’s hunger to remain a leader in the German fast food market.

CPG/Shopper Marketing

Yachak Mate Organic Energy Tea

How a cross-channel campaign boosted incremental visits by 583% to stores carrying Yachak Mate Organic Energy Tea beverages.

Retail

Coach

How Coach leveraged GroundTruth’s Cost Per Visit model to drive guaranteed visits through their doors during a key shopping timeframe.

Travel & Tourism

The Florida Keys

How the Right Combination of Targeting and Creative Delivered Impressive Engagement for the Florida Keys.

Impact Social Good

No Kid Hungry

No Kid Hungry boosts awareness of summer meal program, driving over 19k clicks to critical meal finder with GroundTruth media.

Retail

Curry’s PC World

How Curry’s PC World used location technology to drive 12.4% incremental store visits among its omnichannel shoppers.

Impact Social Good

No Kid Hungry

How No Kid Hungry partnered with GroundTruth to drive 129,000 visits to participating ‘Dine Out’ restaurants.

Impact Social Good

HeadCount

How HeadCount used location marketing to drive voter registration.

CPG/Shopper Marketing

Comporium

How Comporium increased repeat shoppers for its Supermarket client using location-based marketing.

Impact Social Good

OneSight

How location-based marketing amplified OneSight’s mission: Give glasses and change a life.

Agency

PureDriven

Learn how PureDriven leaned into location-based marketing to strategically drive in-store visits.

Retail

Warrior Sports

How Warrior Sports optimized their media strategy to score more store visits.

College Residential Targeting
Education

College Enrollment

How a College Enlisted Residential Targeting Efforts to Boost Enrollment.

Impact Social Good

No Kid Hungry COVID-19 Relief

No Kid Hungry drives more than 11k visits to meal distribution sites with hyper-local targeting for COVID-19 relief.

CPG/Shopper Marketing

CPG In-Stock Targeting

How a CPG brand connected shoppers with high-demand products during unprecedented shortages.

Health & Wellness

Health Care

How a solutions provider helped a health care client create awareness and increase daily visits.

Impact Social Good

No Kid Hungry

How No Kid Hungry and GroundTruth teamed up to quickly connect Texans impacted by winter storms with crucial food benefits.

Retail

Athleta

How Athleta kept brand awareness and in-store visits active during the holidays.

QSR/Restaurant

Denny’s

How Denny’s used proximity targeting to drive thousands of in-store visits.
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CPG/Shopper Marketing

Family-Owned Pet Food Brand

How this pet food brand ultimately drove 1k visits to pet supplies retailer locations while building brand awareness among key audiences.

Auto

Auto Dealer Group

This auto dealer group used GroundTruth tactical strategies to drive a high volume of visits, while also maintaining an effective cost per visit.

CPG/Shopper Marketing

Giltuss

How a Giltuss regional sales test drove over 27k visits for its cough and cold medicine to local stores and expanded shelf space at CVS Health locations.

Auto

Digital Dealer Conference

GroundTruth saw impressive results at the Digital Dealer Conference by using our own targeting tactics to reach the right audiences with behavioral and location-based targeting.

Agency

Truelio

How Truelio and GroundTruth drove over 10.2K visits from builders, contractors, and homeowners for Westlake Royal Stone Solutions.

CPG/Shopper Marketing

The Sola Company

How The Sola Company gained shelf space at 400 more Walmart locations by driving more shoppers to stores.

Impact Social Good

PetSmart Charities

How PetSmart Charities is using location technology to help animals find their forever home

Retail

Timberland

GroundTruth wins MOMA award for Best use of Location Based Services with engaging Timberland Flex and the City campaign

QSR/Restaurant

I-COM & Outback

GroundTruth Wins I-COM Data Creativity Award with successful Outback Steakhouse Cost Per Visit campaign.

Impact Social Good

Goodwill

How Goodwill gathered audience insights and spiked nationwide donations.

Retail

L’Occitane

How L’Occitane used proximity targeting to capture the magic of golden hour.

CPG/Shopper Marketing

Thrive Market

How Thrive Market used location targeting to bring healthy food to the masses.

QSR/Restaurant

PinkBerry

How Pinkberry used location technology to drive local greek yogurt sales.

QSR/Restaurant

Outback

How Outback Steakhouse used geo-targeting technology to serve up effective ads.

Impact Social Good

Movember

How Movember targeted office and transportation hubs to drive men’s health donations.

Impact Social Good

Oxfam

How we used Proximity Targeting to reach people preparing for the holidays who were in the gift-giving mindset.